Cupid expands e-commerce presence on leading Indian platform ET BrandEquity

Cupid, a leading company in the contraception and personal wellness industry, proudly announces its strengthened e-commerce presence across India's leading online marketplaces including Amazon.in, Flipkart and 1mg.

This strategic move is aimed at making Cupid's quality products more accessible to consumers across the country and strengthening the company's commitment towards promoting health and wellbeing. This expansion will make it easier for customers to purchase Cupid products anywhere in India.

With an ever-increasing demand for reliable and confidential access to personal health products, Cupid Limited recognises the importance of a strong online presence. By partnering with top e-commerce platforms, Cupid is making its range of products, including male and female condoms, water-based lubricants and other intimate health items, readily available to a wider audience.

Key highlights of Cupid Limited's e-commerce expansion:

1. Increased accessibility: Customers can now conveniently purchase Cupid products across Amazon.in, Flipkart and 1mg, ensuring wider availability across urban and rural areas.
2. Enhanced product range: Known for quality and reliability, Cupid's comprehensive product portfolio is now more accessible and caters to diverse consumer needs.
3. Online-only offers: Shoppers can take advantage of special discounts and promotional offers exclusive to online purchases, making Cupid's products more appealing and affordable.
4. Seamless Shopping Experience: The user-friendly interface of these e-commerce giants offers a hassle-free shopping experience, allowing customers to browse, select, and purchase products with ease.

“We are excited to expand our reach through these prominent e-commerce platforms,” ​​said Aditya Halwashiya, Managing Director, Cupid Limited. “This initiative is in line with our mission to promote safe sexual practices and intimate health by making our products more accessible to consumers across India. Our partnerships with Amazon.in, Flipkart and 1mg will not only expand our customer base but also reinforce our commitment to quality and convenience. Cupid Limited remains committed to upholding the highest standards of quality, safety and innovation in all our products.” Cupid has long been recognized globally for its commitment to quality, safety and customer satisfaction. With this expansion, the brand aims to further connect with Indian consumers by offering a seamless online shopping experience. Customers can now browse and purchase from Cupid's wide range of products.

In a short span of time, the company has built a pan-India team and has distributed Cupid condoms, lubricants, IVD kits and deodorants to over 50,000 retail outlets across India.About Cupid Limited: Established in 1993, CUPID Limited is India's leading manufacturer of male and female condoms, water-based lubricant jellies, IVD kits and deodorants.

The company has an annual production capacity of up to 480 million male condoms, 52 million female condoms, 210 million packets of lubricating jelly and 30 million in-vitro diagnostic test kits. The company recently launched its CUPID deodorant and pocket perfume line. The company completed a strategic land acquisition in March 2024 at Pallava, Maharashtra, to expand its production capacity by 1.5 times its existing capacity. As a result, the annual production capacity will be increased to approximately 770 million male condoms and 75 million female condoms.

This expansion is in addition to the current production capacity. The company has a significant presence in the international market and is the first company in the world to receive WHO/UNFPA pre-qualification for male and female condoms. CUPID currently exports its products to over 105 countries and more than 90% of its revenue is generated from the international market. Additionally, CUPID has a long-term contract with WHO/UNFPA.