Center asks e-commerce websites to remove Bornvita from 'health drinks' category: report

The Narendra Modi government has now asked all e-commerce websites to remove drinks and beverages from the 'health drinks' category, resulting in a major setback for Bournvita and other major brands. There is. According to a report in Money Control, the order by the Ministry of Commerce and Industry comes at a time when the National Commission for Protection of Child Rights (NCPCR) has said that there is no such thing as a health drink as defined in the FSS Act, Rules and Regulations, 2006. It is something. The notification issued by the ministry cited the NCPCR investigation under Section 14 of the CPCR Act, 2005, which concluded that “the health There are no beverages.'' The Ministry of Commerce's notification advises all e-commerce websites to remove drinks and beverages containing Bornvita from their respective platforms from the 'Healthy Drinks' category. states that it has been done. This comes days after the FSSAI asked e-commerce websites not to include dairy products, cereals or malt-based beverages in the 'health drinks' or 'nutrition drinks' category, the ministry's order said. It is. The food safety agency said “health drinks” are not defined in the law. An “energy drink” is just a water-based drink that happens to be flavored, according to the law. It added that using the wrong terminology could mislead consumers and could result in websites being asked to remove or amend their ads. Also read: Children's rights group orders Bornvita to remove 'misleading' ads over 'high sugar' issue

NCPCR chief Priyank Kanungo, in a letter to the ministry, FSSAI, state and UT consumer departments, said drinks containing Bournvita should not be sold under the category of 'health drinks'.