- BrighterMonday Kenya Wins Best E-Commerce Recruiting Platform at 2024 Awards
- The company attributes the achievement to its dedicated staff, innovation and investments in artificial intelligence.
- He noted that AI promises more efficient, personalized and safer customer experiences online.
BrighterMonday, a Kenyan e-recruitment platform, won the top award for Best Online Recruiter.
Source: UGC
The company won the Best E-Recruitment Platform award at the Kenya E-Commerce Awards 2024.
The awards ceremony, held at a hotel in Nairobi, was attended by over 100 industry figures.
This is a testament to the company's dedication to revolutionizing the recruitment process through digital innovation, empowering jobseekers and providing superior service to employers across the country.
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The annual Kenya E-Commerce Awards recognises the best contributors in the digital commerce sector.
According to Erick Wafula, Marketing and Communications Head at BrighterMonday Kenya, the company stands out for its innovative approach to online recruitment.
“We are delighted and honoured to receive this award, which is a testament to the positive market response to the efforts BrighterMonday has made recently towards improving user experience,” said Wafula.
How BrighterMonday Boosts Job Seeker Recruitment
Wafula noted that the company's success is driven by continuous product enhancements and the integration of artificial intelligence (AI).
An applicant tracking system (ATS) powered by advanced algorithms and relevance matching ensures that applicants’ skills and qualifications are accurately matched with employers’ specific needs.
This technology significantly streamlines the recruiting process, enabling efficient talent acquisition in the digital age.
“This year, we will continue to optimize our technology to meet the needs of our users, including automated resume services and job recommendations for job seekers, and AI-powered candidate matching solutions for employers.”
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“As a result, we work with like-minded partners to enable young people to start and grow businesses, become employers and consequently contribute to bridging the unemployment gap,” Wafula explained.
He further noted that AI also enhances the security of e-commerce transactions by improving fraud detection and prevention mechanisms.
“Machine learning algorithms can analyse transaction patterns to identify suspicious activity and alert of potential fraud in real time. This helps protect both businesses and consumers from financial loss. Businesses should employ AI to monitor transactions, detect anomalies and ensure a secure and reliable payment process,” he said.
Head of Operations and Customer Experience, Dennis Githinji, said winning the Best E-Recruitment Platform award was a real honour for the company.
He credited the achievement to the incredible efforts of the BrighterMonday team.
“We are committed to leveraging digital recruiting and systems that simplify matching. This award reinforces our commitment to helping employers access the best talent and connecting jobseekers with opportunities that are a perfect fit for them,” Githinji said.
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AI and Business
Social media and community leader, Esther Irungu, noted that the sector has great potential for innovation, growth and active engagement.
“We are proud to be leading the way. The integration of AI into the e-commerce industry is transforming how businesses operate and how consumers shop. By delivering personalized experiences, enhancing customer service, optimizing inventory and supply chains, enabling dynamic pricing, improving security and enhancing product search, AI is driving efficiency and innovation.”
“As AI technology continues to advance, its impact on e-commerce will only grow, further increasing the potential for businesses to thrive in an increasingly competitive marketplace,” Irungu said.
Irungu explained that the future of e-commerce is undoubtedly intertwined with advances in AI, promising a more efficient, personalized and secure shopping experience for consumers around the world.
BrighterMonday E-Biz Kwa Vijayana
The company has been supporting Kenyan youth through its E-Biz kwa Vijana initiative.
More than 2,000 young entrepreneurs and MSMEs have benefited from free digital skills and e-commerce training, launched in 2023.
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Brighter Monday CEO Chris Otundo expressed concern over the tax proposals in the Finance Bill 2024, saying they would impact the business environment.
Source: TUKO.co.ke
