Whitestone, New York – BodyArmor Sports Drinks today announces a new multi-year North American partnership with the National Hockey League (NHL) and National Hockey League Players Association (NHLPA), becoming the “Official Sports Drink” partner of the NHL and NHLPA Did. The BODYARMOR brand will be featured league-wide for the first time on Saturday, April 20th, the opening day of the 2024 Stanley Cup Playoffs.
As part of the agreement, BODYARMOR will hydrate NHL players with BODYARMOR sports drinks on the game and practice benches, off-ice locker rooms and training facilities. The BODYARMOR logo and branding will also appear on all hydration cues during NHL games, including coolers, squirt bottles and towels on NHL benches.
“As an industry leader in sports hydration, BODYARMOR is the perfect choice as our official sports drink partner. This is an innovative partnership.” Kyle McMann, NHL Senior Vice President of Global Business Development. “The BODYARMOR team shares our vision of growing the game, and in addition to hydrating the world's best hockey players on and off the ice, BODYARMOR is committed to supporting NHL fan core initiatives and youth initiatives. It will be woven into the mix and have a strong presence across our efforts to advance the NHL's potential. We are thrilled to welcome BODYARMOR to the NHL family and look forward to working with our passionate fans. ”
“The NHL is one of North America's premier sports facilities, and hockey is one of the fastest growing team sports, so we couldn't be more excited to partner with the league as the official sports drink for its players.” Ta. tom gargiulo, CMO of BODYARMOR Sports Nutrition. “NHL players demand the best hydration, so we're proud to offer BODYARMOR sports drink options to the world's best athletes.”
“We are very excited to partner with BODYARMOR and their best-in-class hydration products as the official sports drink partner of the NHLPA and the NHL.” Jasmine Lou, NHLPA Senior Director, Business Operations and Associate Counsel. “The combination of our players’ world-class skills on the ice, and the ever-growing audience and off-ice accessibility will be showcased through this new partnership. I'm proud to be in a position to fuel BODYARMOR's passion for growing sports as well as sexuality.”
In addition to product placement, BODYARMOR, the NHL and the NHLPA are BODYARMOR's newest athlete partners and are proud to announce top NHL players including 2023 Hart Memorial Trophy winner (NHL Regular Season MVP) and 2022-23 Ted. We collaborate on featured, exclusive, custom content and key media integrations. Lindsay Award winner (Most Outstanding Player as voted by NHLPA members) Connor McDavid.
“BODYARMOR is unlike any other product on the market today, and that's a big reason I joined the team,” said the Edmonton Oilers superstar. conor mcdavid. “They offer the best in hydration and have recently had great momentum expanding into Canada. So partnering with the NHL and NHLPA was the perfect next step as the brand continues to grow. I’m excited to be a part of it.”
This wide-ranging partnership also allows BODYARMOR to support young fans in local communities by exposing them to the sport of hockey through NHL Street, the NHL's official youth hockey league that provides opportunities for children to learn and play hockey. , expanding the brand's presence to the youth level. – is also a partner in his International Ice Hockey Federation (IIHF) youth under-18 tournaments.
To celebrate the launch and further highlight the brand's commitment to hockey, Body Armor is launching a new initiative, ICE ON US. We offer hockey fans free admission to select ice hockey rinks in the United States and Canada to play ice hockey on Saturdays. June 8th. Hockey fans can learn more about “ICE ON US” on Instagram at @DrinkBODYARMOR.
BODYARMOR has been transforming the sports drink category for more than a decade by providing superior hydration through premium products and continuing to innovate and find new ways to reach new consumers. The partnership with the NHL and NHLPA comes on the heels of an exciting start to 2024, including the brand's expansion into Canada, BODYARMOR's first ever international expansion.
NHL, NHL Shield, and Stanley Cup wordmarks and images are registered trademarks of the National Hockey League. NHL and NHL team marks are property of the NHL and its teams. © NHL 2024. All rights reserved.
NHLPA, National Hockey League Players Association, and the NHLPA logo are registered trademarks of NHLPA and are used under license. ©NHLPA. Unauthorized reproduction prohibited.
About Body Armor Sports Drink
Leading the world of sports and active hydration with breakthrough innovation, BODYARMOR Sports Nutrition (BASN) aims to be number one in sports hydration. Combining two iconic brands, BODYARMOR and POWERADE (No. 2 and No. 3 respectively in the sports drinks category), BASN combines the resources of one of the world's most famous companies, The Coca-Cola Company. We foster an entrepreneurial culture driven by insight. BODYARMOR has been revolutionizing the world of sports hydration since 2011, offering premium sports drinks that are rich in electrolytes and antioxidants and provide superior hydration. Low in sodium and rich in potassium, BODYARMOR Sports Drink is made with coconut water, contains natural flavors and sweeteners, and contains no artificial colors or colors. BODYARMOR's expanded portfolio includes BODYARMOR LYTE, a low-calorie, sugar-free sports drink. BODYARMOR SportWater, PH9+ highly alkaline water packed with premium electrolytes. BODYARMOR Flash IV, the brand's first rapid hydration drink. BODYARMOR Flash IV Hydration Booster is a single-serve powder he stick that offers consumers the ability to refuel on the go. And most recently, he introduced Body Armor Zero Sugar, a premium sports drink with zero sugar, zero grams of carbohydrates, and no artificial sweeteners, flavors or colors.
About NHL
The National Hockey League (NHL®) was founded in 1917 and consists of 32 member clubs. Each team's roster reflects the league's international makeup, with players from more than 20 countries competing for professional sports' most cherished and historic trophy, the Stanley Cup®. Each year, the NHL entertains more than 670 million fans in arenas and on national television and radio through its partners. We have more than 191 million followers across league, team, and player accounts on Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube. NHL.com has over 100 million fans online. The league broadcasts games in more than 160 countries and territories through rights holders such as ESPN, TNT Sports, and his NHL Network in the United States. Canadian Sportsnet and his TVA Sports. Viaplay in Northern Europe, the Baltic States, Poland, and the United Kingdom. He is from Finland and is on MTV3. Nova in the Czech Republic and Slovakia; Germany's Sky Sports and ProSieben; MySports from Switzerland. CCTV5+ in China. Delivering games to fans around the world that can be streamed in any country. Fans participate in the league's digital assets on their mobile devices through the free His NHL® app. across nine social media platforms. on SiriusXM NHL Network Radio™; also available on NHL.com in 8 languages and powered by SAP, precedent-setting player and team statistics and gamebox scores for every regular season and playoff game since the league's inception. No access is possible. NHL Productions develops engaging original programming featuring unprecedented access to players, coaches, league and team officials for distribution across the NHL's social and digital platforms.
The NHL is committed to building a healthy and vibrant community that celebrates fans of all races, colors, religions, national origins, gender identities, ages, sexual orientations, and socio-economic statuses through the sport of hockey. It is working. The NHL's Hockey IsForEveryone® initiative reinforces that the sport's official policy is one of participation on the ice, in the locker room, in the boardroom and in the stands. The NHL is expanding access and opportunity for people of all backgrounds and abilities to play hockey, fostering a more inclusive environment, and growing the game through more diverse participants. To date, the NHL has invested more than $100 million in youth hockey and grassroots programs, and has committed to investing an additional $5 million in diversity and inclusion programs over the next year.
About the National Hockey League Players Association
The National Hockey League Players Association is a labor organization founded in 1967 whose members are National Hockey League players. The NHLPA represents players in a variety of areas, including labor relations, product licensing, marketing, international hockey, and community relations, and promotes efforts to promote our members and the game of hockey. In 1999, the NHLPA Goals & Dreams Fund was established as a way for players to give something back to the game they love. Over the past 24 years, more than 80,000 deserving children in 34 countries have benefited from the players' hockey equipment donations. NHLPA Goals & Dreams has contributed more than $25 million to grassroots hockey programs, making it the largest program of its kind. For more information about the NHLPA, please visit www.nhlpa.com.
