Hyderabad: E-commerce platforms like Blinkit and Swiggy Instamart are seeing a surge in sales of Valentine's Day-related products such as chocolates and flowers in the run-up to February 14.
Meanwhile, major online retailers such as Amazon and Flipkart have launched their own Valentine's Day sales with deep discounts on products.
Brinkit CEO Arvinder Dhindsa said on social media platform He revealed that these numbers were exceeded two more times later in the day.
“The peak is here and currently running at 406 CPM (chocolate per minute). Over 20,000 chocolates and chocolate boxes are in transit and will be delivered within 10 minutes,” he wrote in the post. wrote.
The company's rival Swiggy Instamart in Bengaluru also recorded a similar increase. At the site's busiest, he was receiving up to 251 orders for roses per minute. Notably, the Gurugram-based buyer ordered his 47 flowers at one time.
Swiggy CEO Rohit Kumar said in a post on We're stocking up on fresh roses and getting ready to spread the love throughout this year's Rose Day and Valentine's week.”
This increased demand is expected to continue until the end of Valentine's Week. During Valentine's week last year, Swiggy sold over a million of her flowers.
Amazon's specially curated Valentine's Day store has offers available until February 14th on a variety of items from companies including Vero Moda, GIVA, Cadbury, FflowerAura, OnePlus, Sony, boAt, Fossil and more.
Everything from chocolates to flowers, grooming products, wallets, watches, clothing, cell phones, TVs, shoes and video games are on sale at up to 70% off.
Meanwhile, Flipkart has launched a special gadget sale for Valentine's week. The event, called “Mobile Bonanza,” will see big discounts on popular phones such as the iPhone 15.
This post was last updated on February 13, 2024 at 9:12pm.
