If the US Congress ultimately bans TikTok, companies using the Banuba Video Editor SDK/API will have an advantage over their competitors. Examples of countries where TikTok is already banned (such as India) show that this is likely to spur startups and established players to fill the void. Video editing SDKs allow developers to accelerate time to market by allowing them to build short video-related features in hours, if not minutes.
Dubai, United Arab Emirates, March 18, 2024–(BUSINESS WIRE)–On March 13, the U.S. House of Representatives passed a bill that would force or effectively ban TikTok from being sold to another owner. Supporters of the bill say these steps are necessary to prevent Americans' personal data from being shared with the Chinese government. Opponents argue that sanctions against TikTok would violate free speech and negatively impact the economy, as many small and medium-sized businesses use the platform to promote their products and services. There is.
If the U.S. government bans TikTok outright, its 170 million U.S. users will have to join a new app that seeks to fill a gap in the short video platform market.
India is a good example. When the government banned TikTok along with 58 other Chinese apps in 2021, many local apps appeared to jump at the opportunity and were quickly replaced by foreign competitors. Some of the most successful players include Chingari, Josh, and Mitron.
Chingari is a particularly interesting case. Using the Banuba Video Editor SDK, a TikTok-like video editor that can be quickly integrated into apps, we were able to quickly pivot to short video formats. These tools have the potential to reduce time to market by up to 50%.
Banuba Video Editor SDK provides tools and resources for creating, editing, and manipulating video content. Includes, but is not limited to:
-
TikTok-inspired video editing suite
-
audio editing
-
Royalty-free music provider integration
-
Picture-in-picture mode (Duet)
-
AR mask
-
Color filter
-
transition effects etc.
Over 100 Indian companies turned to Banuba for its Video Editor SDK and Face AR SDK to enable early product releases and upgrades. In addition to the 24 effects provided free to all clients, some request custom his filters with a local feel (such as filters resembling traditional Indian jewelry).
Banning TikTok would likely spark a similar “gold rush,” with companies scrambling to attract a share of users looking for the same experience as the currently banned app. Startups exploring how to build apps like TikTok can use tools like the Banuba Video Editor SDK to gain an edge over their competitors.
About Vanuba
Banuba is an augmented reality company that has been in the market for over seven years and is a pioneer in facial tracking and virtual background technology. The company's other products include a virtual try-on SDK for jewelry and glasses, Face AR SDK, a software development kit for various AR applications, and Video Editor SDK, a compact and feature-rich mobile kit for video editing. It will be.
View source version on businesswire.com. https://www.businesswire.com/news/home/20240318917333/ja/
contact address
Email: info@banuba.com
Banuba official blog: https://www.banuba.com/blog
Banuba on LinkedIn: https://www.linkedin.com/company/banuba
Vanuva's Twitter: https://twitter.com/BanubaFaceAR
