Agra (Uttar Pradesh) [India], April 19: In a remarkable stride towards modernization, Awaraj, a leading digital marketing and web development company, has spearheaded the digital transformation of Agra's age-old footwear industry. Through innovative digital marketing strategies and establishing a robust e-commerce platform for Micro, Small and Medium Enterprises (MSMEs) in the footwear sector, Awaraj has created unique and optimized marketing strategies to help businesses promote We are revolutionizing the footwear industry. products in the global world.
Known for its rich cultural heritage and exquisite craftsmanship, Agra has long been synonymous with traditional shoe manufacturing. However, as the world increasingly embraces digitalization and conducts business through e-commerce, Awaraj understands the footwear industry's need to develop effective solutions to stay relevant in today's competitive market environment. We are developing a solution.
“We are excited to embark on this transformational journey,” said Bhumendra Pal Singh, CEO of Awaraj.com and grandson of the famous Maharaja Balwant Singh. “We have witnessed thousands of success stories where businesses gained significant advantages over their competitors by leveraging cutting-edge digital marketing and e-commerce technology. Our goal is , leveraging the potential of digital marketing and e-commerce to connect with a global audience, while preserving the legacy of Agra's footwear industry.”
As shown in a private study by Reliance, footwear retail accounts for about 9% of the consumer market in India, showing great potential in sectors such as women's shoes, children's shoes, and sports shoes. It has been. Micro, small and medium enterprises (MSMEs) in the footwear sector, which constitute 1.31% of the total MSMEs in India, are engaged in the production of footwear using various materials. A total of 21,463 of these businesses contribute to the industry's vibrant landscape, which includes a total of 1,563,974 small and medium-sized enterprises nationwide. According to estimates by the Government of India's MSME Department, the footwear sector boasts of 20,463 registered operating units, employs 97,741 people and generates a significant output worth Rs 100 crore. 6,008,770,000, indicating its important role in the country's economy. Agra continues to maintain its position as one of the prominent clusters in the footwear sector in India, along with Kolkata, Kanpur and Chennai. Dawar said there are around 10,000 micro units, 150 small industrial units, around 30 medium scale units and around 15 large scale units in the city. Currently, Agra produces more than 200,000 pairs of shoes every day and more than 350,000 people are employed in this sector.
At the heart of Awaraj's digital transformation is a strategic digital marketing approach. Utilizing social media, search engine optimization (SEO), targeted advertising, paid marketing, web analytics, ORM, website development, and e-commerce solutions, Awaraj effectively increases brand awareness and Connected with a wide range of customers. Through captivating storytelling and visually appealing content, Ouraj engages a global audience by highlighting the brand's craftsmanship and heritage in every shoe.
Alongside our digital marketing efforts, Awaraj has assembled a top-notch team of experienced professionals who are adept at creating user-friendly e-commerce platforms and result-oriented strategies to achieve your digital marketing goals. We have invested a lot of money to do so.
Awaraj's dedication to innovation and customer satisfaction is reflected in every step of the digital journey. We're not just transforming business practices. It also improves the overall customer experience and enables Awaraj to maintain its position at the forefront of the digital marketing industry.
Awaraj continues to pioneer the digital transformation in Agra's footwear industry and remains dedicated to preserving the city's rich cultural heritage and craftsmanship traditions. With a relentless focus on quality, reliability and innovation, Ouraj is poised to set new standards of excellence in the global footwear market. For more information, please visit https://www.awaraj.com.
(Advertising Disclaimer: The above press release is provided by VMPL. ANI is not responsible in any way for its content)
This story is auto-generated from a syndicated feed. ThePrint assumes no responsibility for its content.
View full article
