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There are different ways to crack the nut, and the same can be said about marketing. Successful marketers combine traditional tactics like event promotion, paid advertising, and direct mail with modern approaches like content marketing, social media engagement, and email outreach. Here are seven proven strategies you can incorporate into your company's marketing plan today. 1. Email Marketing Email marketing helps businesses reach consumers' inboxes directly. This method is cost-effective and highly personalized. Companies can segment their email lists to tailor messages to specific audience segments. Through these targeted emails, small businesses can promote products, share news, and build communities.…
Catch up on select AI news and developments from the past week or so (in no particular order): Meta’s WhatsApp Introduces AI Tools for Businesses. Meta has launched AI-driven ad targeting tools for businesses on WhatsApp, announced by CEO Mark Zuckerberg at a conference in Brazil. These tools use data from Facebook and Instagram to target messages to receptive users. WhatsApp will also feature an AI chatbot for business inquiries and integrate Brazil’s PIX payment method. This shift aims to monetize WhatsApp more effectively, leveraging its large user base for increased revenue. Importance for marketers: This development is important for…
new york, June 7, 2024 LONDON, Oct 23, 2020 /PRNewswire/ — Alibaba.com, a business unit of Alibaba International Digital Commerce Group and a leading global B2B e-commerce platform, has announced an exciting collaboration with UEFA EURO 2024™, becoming the Official B2B e-commerce Partner of UEFA EURO 2024™ in the United States and Europe. ChinaThe exclusive partnership falls within B2C e-commerce platform AliExpress' existing agreement with UEFA EURO 2024™, which will create a range of opportunities for small and medium-sized businesses on Alibaba.com to capitalize on increased demand related to the tournament. With a sport-filled summer approaching, Alibaba.com is launching initiatives…
Fashion and retail are part of Roblox's DNA, and now they're looking to drive the next stage of the gaming platform's evolution. Roblox has given users a way to style their game characters, or avatars, since its release in 2006. Over the years, it has steadily expanded its users' digital style options with new features, projects and partnerships with some of the biggest names in fashion. While some brands may be rethinking their virtual world altogether given the waning excitement around the metaverse, Roblox isn't showing any signs of it. For Winnie Burke, the gaming company's global group director of…
KUALA LUMPUR: Malaysian e-commerce retailers, big and small, must leverage digital platforms and adopt the latest channels and technologies to stay competitive as the online market expands. Digital Minister Govind Singh Deo said with rapid technological advancements and changing market conditions, Malaysian retailers needed to stay ahead of their competitors by adopting 5G and driving digitalisation. “For e-commerce companies, digitalisation not only brings new business and revenue opportunities by tapping into markets across geographical boundaries, but also fiercer competition from players across the region,” he said in a speech today announcing the partnership between Digital National Bhd (DNB) and Shop…
SINGAPORE – Riding on the momentum of the Philippines' digital transformation initiative, Department of Trade and Industry (DTI) Secretary Fred Pascual led discussions with TikTok on June 6, 2024 to strengthen existing partnerships and explore potential collaborations to support the country's innovative economy.”Our collaboration with TikTok marks a crucial step in advancing e-commerce in the Philippines. This partnership will significantly accelerate the growth and development of our digital marketplace, benefiting businesses, consumers and the economy at large.””TikTok's impact in empowering local micro, small and medium enterprises (MSMEs) is undeniable, and the accelerated adoption of e-commerce by these businesses is crucial…
Digital transformation holds enormous potential, but many developing countries are struggling to seize the opportunities, and a widening digital divide threatens to exacerbate existing inequalities. As the United Nations Organization for Trade and Development (UNCTAD) marks its 60th anniversary, it is important to consider the issues that will shape the future of trade and development.The “Moving Forward Together” series will explore topics of critical importance to developing countries, such as e-commerce and the digital economy.Digitalization is transforming the way we live, work, learn, consume, recycle and do business. Technological advances, widespread internet access and smartphone adoption have led to an…
DuckDuckGo has launched a platform that allows users to interact privately with popular AI chatbots, ensuring their data is safe and protected. Accessible at Duck.ai, the service is available globally and has a lightweight, clean user interface. Users can choose from four AI models: two closed-source models – GPT-3.5 Turbo from OpenAI and Claude 3 Haiku from Anthropic, and two open-source models – Llama-3 70B from Meta and Mixtral 8x7b from Mistral AI. What sets DuckDuckGo AI Chat apart is its focus on user privacy: Neither DuckDuckGo nor chatbot providers can train their models with user data, so interactions remain…
Digital transformation holds enormous potential, but many developing countries are struggling to seize the opportunities, and a widening digital divide threatens to exacerbate existing inequalities. As the United Nations Organization for Trade and Development (UNCTAD) marks its 60th anniversary, it is important to consider the issues that will shape the future of trade and development.The “Moving Forward Together” series will explore topics of critical importance to developing countries, such as e-commerce and the digital economy.Digitalization is transforming the way we live, work, learn, consume, recycle and do business. Technological advances, widespread internet access and smartphone adoption have led to an…
DuckDuckGo has launched a platform that allows users to interact privately with popular AI chatbots, ensuring their data is safe and protected. Accessible at Duck.ai, the service is available globally and has a lightweight, clean user interface. Users can choose from four AI models: two closed-source models – GPT-3.5 Turbo from OpenAI and Claude 3 Haiku from Anthropic, and two open-source models – Llama-3 70B from Meta and Mixtral 8x7b from Mistral AI. What sets DuckDuckGo AI Chat apart is its focus on user privacy: Neither DuckDuckGo nor chatbot providers can train their models with user data, so interactions remain…