As e-commerce becomes headless, is it head or tail for businesses? – Digital Transformation News

automated e-commerce marketplace

According to a report, the global retail automation market is estimated to be worth $12.2 billion in 2021. The market is expected to grow to $33 billion by 2030, according to insights from market research firm Next Move Strategy Consulting.Case in point, Amazon. Go stores use overhead cameras and computer vision technology to track both shoppers and products throughout the store, which may be contributing to this number. The system can identify when a person takes something off the shelf and puts it in their cart, and when they try to put something back. This ultimately helps you avoid the checkout step. Apart from this, wearable devices with real-time tracking capabilities can send curated pop-up notifications to users.

industry Experts believe that smart supermarkets use technology such as automated checkouts, smart shelving, and follow-me shopping carts to provide a personalized shopping experience, making life easier for customers and streamlining operations. Implementing smart technology in supermarkets can enable automated inventory management, order fulfillment, customer service, checkout and payment, replenishment and sales, and more. “However, whether all companies should follow the same trends depends on a variety of factors, including their business model, customer base, and strategic goals. The market forecast for 'smart supermarkets' depends on technological advancements, consumer adoption, among others. , subject to change based on regulatory developments, economic conditions, etc.,” said Alpna Mishra, member of the Mathematics Department at the Center for Cybersecurity and Cryptography. She is a professor at Sharda School of Basic Science Research (SSBSR), Sharda University.

The future of automation

Experts believe that e-commerce platforms and smart supermarkets are actively building customized systems for individual customers on the front end and business users on the back end. Automating tedious processes such as aisle navigation, spot offer execution, and billing in the retail sector, particularly in supermarkets, can bring benefits such as increased efficiency and improved customer service. However, it also raises concerns related to job losses, initial setup and maintenance costs, and technological challenges. “By leveraging advanced predictive analytics and personalized product recommendations, retailers can improve the overall customer experience, leading to increased customer satisfaction and loyalty. How to successfully implement smart supermarket technology , it's important to strike a balance between automation and maintaining a positive customer experience,” says Serial Entrepreneur, LP Angel Investor, Founder and CEO of Assiduus Global Inc. ) said Somdatta Singh. .

About 59% of U.S. shoppers said Amazon Go hurts other stores. Conversely, about 54% of customers said their visit was good. As the challenges continue, experts believe headless e-commerce could be either a winner or a loser. Smart supermarkets can use data analytics to provide personalized recommendations and promotions based on customers' purchase history and preferences. “However, implementing these technologies requires large initial investments in hardware, software, and infrastructure, which can be prohibitive for some retailers. They are susceptible to technical glitches and failures, which can disrupt operations and inconvenience customers. Collection of customer data for personalized marketing raises privacy concerns,” Deloitte India said Anand Ramanathan, Partner and Leader, Consumer Industries.a multinational professional services network is highlighted.

As it is understood, digitalization has already been introduced in the Indian retail industry. Online retailers are now leveraging technologies such as predictive analytics and AI across departments such as marketing, customer engagement, and operations. Most brick-and-mortar retail chains are expected to have a supply chain management (SCM) solution with analytics and other technologies running on the back end of their operations. “The transformation expected in the future will be customer engagement and data collection, and hyper-personalization will become the norm. However, India is a value-driven economy.Adoption is likely to occur in stages as the technology scales, investment affordability increases, and returns become clearer,” said Director of Growth Advisory at Aranca, a global research and analytics firm. Manager Chetan Balapatre concludes.

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