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AliExpress invests millions of euros in discounts, deals and engagement. Connect with online consumers to great football games this summer
Berlin, March 27, 2024 /PRNewswire/ — International online retail marketplace AliExpress becomes the first e-commerce platform to be the exclusive official global sponsor of UEFA euro 2024TMthe world is looking forward to an unforgettable summer at UEFA EURO 2024™. Germany.
(From left to right) Valentina Maselli, event organizer; Oliver Bierhoff, football legend and global sports business entrepreneur. Gary Top, European Commercial Director, AliExpress. UEFA Marketing Director Guy-Laurent Epstein celebrates his AliExpress x UEFA EURO 2024™ partnership
AliExpress is investing millions of euros in discounts, deals and engagement during UEFA EURO 2024™, offering shoppers discounts on key categories, plus exciting interactive games and limited-time prizes such as match tickets. We offer a combination of opportunities to win. This is part of AliExpress's investment expansion. Europe.
Investing millions of euros to reward consumers during UEFA EURO 2024™
AliExpress is committed to connecting with consumers around the world and helping them support their teams during UEFA EURO 2024™.
“AliExpress is excited to be the official partner of UEFA EURO 2024™.As the football craze spreads across the world, Europewe're bringing fans even closer to the action by offering great deals on a wide selection of popular and trending products, as well as interactive games and the chance to win great prizes.” Gary Top, AliExpress, European Commercial Director.
UEFA Marketing Director, Guy Laurent Epstein “We are thrilled to welcome AliExpress, one of the world’s leading online retail marketplaces, as the first exclusive e-commerce platform partner of the UEFA Men’s European Football Championship. We will work closely together to deliver a digital experience for fans at UEFA EURO 2024™ to deliver the most exciting spectacle possible and bring further innovation to football fans around the world. It starts by giving you the chance to win unforgettable prizes such as match tickets.”
Oliver Bierhofffootball legend and entrepreneur Global sports businessHe joined AliExpress and UEFA in announcing the partnership. “Football is a truly global game that brings together people from all over the world. With this announcement, we are delighted that football has added another fan to support this year's tournament. It's great news.” AliExpress is a proud new sponsor. ”
Growing active consumer base
AliExpress's order volume increased significantly year-on-year, driven by the platform's premium shopping service, AliExpress Choice, which was launched in 2016. March 2023, we offer free shipping*, fast delivery, easy returns, and a wide selection of great value products. AliExpress customers embrace the Choice shopping experience. Choice now accounts for nearly half of his AliExpress orders worldwide and continues to gain momentum around the world. Europe.
UEFA EURO 2024™ will be held from June 14th to July 14th in 10 host cities nationwide Germany 24 national teams will compete.
*Subject to terms and conditions, please visit AliExpress app and website for details.
About AliExpress
Founded in 2010, AliExpress (www.aliexpress.com) is a business-to-business (B2C) e-commerce platform that enables consumers around the world to buy directly from manufacturers and distributors in China and around the world. In addition to the global English version, the AliExpress platform is also available in 17 other languages. AliExpress is part of Alibaba International Digital Commerce Group.
