The advent of the Internet into society has undoubtedly allowed endless changes and changes in various fields. It has democratized many aspects of our lives, and information is one of the particular beneficiaries.
Many media companies (print, television, radio, and even marketing) have made this huge “quantum leap” into the digital age, providing information to everyone (organized or not). ) I also have doubts about this model of creating infinite content.
Not everything is great. Cyberjournalism, or “internet journalism” as some theorists call it, faces serious challenges that affect journalists and society (e.g., use of information sources, use of digital tools, ethical requirements, evidence). Masu.
The “modus operandi” of media and journalists has changed with the advent of this new technological paradigm through an unsustainable model of hyper-attention to clicks, which also poses a challenge for humanity.
Given the constant rapid evolution that the world is experiencing as a result of the incorporation of artificial intelligence into our lives, we as a people are prepared to respond to situations where information walks a fine line between truth and deception. Is there one?
Let's take a look.
“Fake” newscaster
In early February 2023, the New York Times published a report describing the alleged Wolf News Channel anchor as a fake.
According to Graphika, an American research firm that studies disinformation, the synchronized mouth movements, irregularities in the voice, pixelation of the face, and abnormalities in body parts of the alleged presenters indicate that they are “deepfakes.” It was evidence that it had been used. Implementation of news program in 2022.
Graphica claims that these computer-generated avatars, created by artificial intelligence programs, “used deepfake video technology (talking digital dolls) to create fictional characters as part of a state-aligned information campaign (China). “This is the first known case.”
Jack Stubbs, Graphika's vice president of information, told AFP that “state-aligned operations are using AI-generated video footage of fictitious people to create misleading political content. It's the first time I've seen it.”
Given this situation, it is clear that advances in technology are creating a new trend toward creating parallel lives.
Deepfakes may seem “fun” and reduce workload, but in reality they can further increase mistrust and uncertainty in the media and cause harm to people, companies, or society as a whole. There is a gender.
Face your realistic digital self with Yukiteru Nagano of TEDx in Charlottesville, North Carolina, USA
Challenges in journalism
Apparently, journalism is paying more attention to the demands of readers. News consumers need more multimedia content and shorter, concise text to understand what's happening in a short amount of time.
However, this should not cause society to have difficulty distinguishing between fiction and reality. This should be a process of solidifying various verification methods.
It's clear that since the Internet came into our lives, we can access information from almost anywhere, and we can now know what's going on instantly instead of just 24 hours a day.
As such, cyberjournalism contributes to an alienating competition aimed at exclusivity and being the first to publish content.
However, this factor trumps various factors such as the accuracy of information and suggests that many mistakes will be made, making readers even more distrustful of the media and journalistic practices.
Next step…?
It's time to take stock of what's happening with the use of technology in journalism and take action.
On the one hand, it can be educational and is also an opportunity to understand what artificial intelligence is: a learning tool that allows people to come closer to knowledge and digital reality.
And on another side, it can be extremely dangerous due to the fact that there are no laws or guidelines to stop or regulate this type of audiovisual material. This type of audiovisual material includes hate speech and defamation, as well as unrealistic and misleading fictitious information. , explicit words and images that are difficult to detect. It complicates determining what is disinformation.
A study published by the Tow Center of Digital Journalism in 2017 found that artificial intelligence technology has changed journalism from its conception to ensure that every piece of information consumers receive reflects the ethical requirements of the media and journalists in particular. argues that it is necessary to integrate the values of
Viewers deserve access to transparent methodologies on how we use AI tools to perform analysis, identify patterns, and report our findings. However, this explanation should be translated into non-technical terms and explained concisely.
