Toronto, July 12, 2024 CHICAGO, Oct 13, 2020 /PRNewswire/ — With the rapid development of digitalization, advanced technologies such as big data and artificial intelligence are transforming the landscape. Independent websites have gained new importance in this era. As generative AI reshapes numerous industries, cross-border e-commerce is looking to leverage these advancements to increase competitiveness and growth. A stable, efficient and intelligent independent website platform is now essential for businesses looking to expand and succeed globally.
As a leading company Chinese Shoplazza, a cross-border e-commerce SaaS division, is continuously innovating its product portfolio, providing merchants with in-depth solutions that open new avenues of growth. Its no-programming SaaS site building system and home-grown marketing tools, such as videos and 3D models, allow businesses to quickly and easily create independent websites tailored to their needs. With features such as one-click syncing of store products to platforms like Facebook and TikTok, Shoplazza has received positive reviews from users and multiple accolades from CCTV in just one year.
Independent merchants today find themselves at a turning point in history and facing unprecedented challenges. To survive in this new era, they must adapt to change and navigate a competitive landscape. This is the beginning of a golden age for independent websites.
Branding: The “Post-Golden Age” of DTC Online Stores
What's so appealing about independent websites? They offer a completely separate space for brands to showcase their identity. Companies can vividly tell their brand story through unique packaging and beautiful product pages, forging a closer emotional connection with consumers. This flexibility and freedom makes independent websites increasingly popular for companies looking to expand internationally and gain market attention.
The rapid increase in DTC online stores in China and the challenges they face
This tendency is particularly ChinaAccording to the “China Cross-Border Export E-commerce Development Report (2022)”, the number of China's independent offshore websites has grown rapidly in recent years, reaching nearly 200,000 in 2022 and projected to exceed 500,000 by 2025. This growth reflects the increasing recognition of the value of independent websites by platform sellers and industry and trade integration enterprises, with many companies moving towards this business model.
But the rise of independent online stores brings its own challenges. New merchants, especially those lacking technical expertise, face higher operational hurdles in the AI era compared to the past decade. For these users, increasing brand awareness and expanding sales in a competitive marketplace is an urgent task.
To address these challenges, businesses must proactively seek solutions. Partnering with specialized teams and third-party service providers can lower technical barriers and facilitate the rapid development of customized independent websites. In addition, businesses must innovate their marketing strategies and leverage social media, search engine optimization (SEO), and other techniques to increase brand exposure and user engagement to stand out in the “post-golden age” of independent websites.
Shoplazza's comprehensive solutions for merchants
Shoplazza offers comprehensive technology solutions for independent website merchants, including a global SaaS platform, high-converting marketing plugins, and the all-in-one Shoplazza POS solution. These tools help merchants quickly build their e-commerce platform, reduce technology and operational costs, and provide extensive industry experience and professional support that helps merchants quickly establish their business model and marketing strategy to drive rapid growth.
Innovation: The next step for DTC online stores
Independent online stores are important for global brand expansion, but ease of use and quick setup are top concerns for new e-commerce users. According to a GoodsFox survey, most independent websites have been operating for less than three years. While many sites experience positive growth (usually less than 20%), approximately 35% of sites face the challenge of negative growth.
To address these pain points, Shoplazza has launched a comprehensive solution that includes a zero-programming SaaS system that enables retailers to quickly build their own websites without technical expertise, reducing technical barriers, speeding up website builds and improving operational efficiency.
Shoplazza also offers a highly customizable code structure, allowing businesses to modify themes and add features as needed. This flexibility allows retailers to better meet their customers' needs and improve user experience.
In addition, Shoplazza has developed the GenAl marketing materials creation platform, which uses generative AI to improve material production efficiency by 30% and enable drawing in minutes.The AI website Copilot allows automatic material generation and intelligent website construction with simple operations and clicks.
Building a platform is just the first step. It's all about increasing brand awareness and sales. Shoplazza offers high-converting marketing plugins, including promotional tools, membership management systems, and data analytics tools. These plugins help merchants develop precise marketing strategies, engage with customers in real-time, and increase loyalty and conversion rates.
Intelligent customer service systems powered by large-scale model technology like ChatGPT automate human-computer interactions, responding to user inquiries faster, reducing customer service costs, and increasing satisfaction. Advanced model technology also powers search and recommendation capabilities, improving accuracy and increasing revenue.
As your business expands, multi-channel management and order fulfillment become critical. Shoplazza POS solution supports centralized order management, inventory synchronization, and processing optimization to boost operational efficiency.
Managing customer lifecycle value is also important. Actionable after-sales communication tools and services strengthen the connection between your brand and your consumers and drive customer loyalty.
Case Study: ICOICE Cosmetic Contact Lenses
ICOICE, an emerging brand in the Asian cosmetic contact lenses market, faces fierce competition. To differentiate itself, ICOICE turned to the European and American markets. Shoplazza provided a customized, standalone website solution, including features tailored for cosmetic contact lenses. The solution supports unique purchasing capabilities and efficient inventory and order management, improving customer experience and operational efficiency.
A dedicated management system for cosmetic contact lenses improves inventory management and reduces development costs. An independent platform allows ICOICE to engage with users throughout the entire shopping lifecycle, enabling precise marketing and high conversion rates.
Strategy: Branding, Personalization, Localization
Successful cross-border e-commerce requires understanding foreign markets and integrating global resources. Branding is key to building consumer trust in independent websites. Personalization and localization are also essential to brand building.
Personalization attracts and retains users: Using big data and AI algorithms, independent websites can analyze user behavior and provide personalized content and product recommendations, improving user experience and loyalty.
Localization is crucial for market competitiveness. Independent websites need to cater to local consumer needs through language translation, currency conversion, localized payment and logistics solutions. Shoplazza helps businesses adapt to different markets and deliver a seamless local experience that contributes to international success.
As globalization continues, independent websites connect brands with consumers around the world. Shoplazza aims to create a seamless shopping world through technological innovation and expanding global marketplace, and collaborate with renowned global companies to build an open and win-win e-commerce ecosystem.
Serving merchants around the world Asia Pacific, Europeand North America Shoplazza has earned the trust of countless cross-border e-commerce customers around the world and has established strong partnerships with Google, TikTok, Meta, PayPal, and more.
Shoplazza will continue to explore the e-commerce space with merchants around the world, optimizing their products and services to meet the changing needs of the market. The vision is clear: to transform shopping from a mere transactional activity into an exciting journey of discovery, making retail smarter. Shoplazza aims to create a seamlessly connected shopping world, where every purchase is a great experience for consumers.
Embrace the “post-golden age” of independent websites and continue writing your e-commerce success story.
SOURCE Shoplazza
