Second-hand fashion platform Hardly Ever Worn It (also known as Hewi) has opened a store on Amazon Europe, the e-commerce giant announced on Tuesday.
Amazon customers in the US have previously been able to shop from a selection of used accessories courtesy of What Goes Around Comes Around, but the partnership with Hewi now allows shoppers in the UK, Germany, Spain and Italy to shop electronically. This is the first time that resale items can be purchased through commercial transactions. Website.
“We always want to innovate and engage with a diverse range of customers, and the pre-owned launch allows us to do that while also creating an opportunity to provide our customers with affordable luxury,” said Amazon Fashion. said Ruth Diaz, vice president. Europe said in a statement:
Amazon has become one of the largest clothing retailers, but it still hasn't cracked the code of luxury fashion. In 2020, it launched a new category called “Luxury Stores,” which carries brands such as Oscar de la Renta and Altuzarra. However, this industry has not gained traction among shoppers and vendors. Compared to other e-retailers such as Net-a-Porter and MatchesFashion, the selection of products is small.
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Rent the Runway sells used items on Amazon
Amazon's selection includes styles from around 35 brands. Rent the Runway hopes this partnership will not only serve as a marketing tool, but will also help drive revenue.
