The BBC, the UK's largest news organization, has set out the principles it plans to follow when evaluating the use of generative AI, including in journalism, archiving and research and production of “personalized experiences”.
Rhodri Talfan-Davies, the BBC's Nations Director, said in a blog post that the BBC believes the technology offers an opportunity to deliver “more value to our audiences and society”.
Our three guiding principles are that the BBC will always act in the public interest, respect the rights of artists and prioritize talent and creativity, and be open and transparent about the products that our AI creates.
The BBC said it is committed to working with tech companies, other media organizations and regulators to develop generative AI securely and maintain trust in the news industry.
“In the coming months, we will take a targeted approach to better understand both the opportunities and risks, and we will see many more companies consider leveraging Gen AI in both what we make and how we work.” project,” Davis said. post. “These projects will explore how Gen AI can potentially support, complement and even transform the BBC’s work across a range of areas, including journalistic research and production, content discovery and archiving, and personalized experiences. will be evaluated.”
The company did not identify these projects in its email. The Verge.
But while the BBC decided how best to use generative AI, it also blocked OpenAI and Common Crawl web crawlers from accessing the BBC website. Join CNN, New York Times, Reuters, and other news organizations are blocking web crawlers from accessing copyrighted content. Mr Davies said the move was to “protect the interests of license fee payers” and that it was not in the public interest to use BBC data to train AI models without the BBC's permission.
