February 11, 2024 6:48 PM ET
Thanks in part to Taylor Swift, many of this year's Super Bowl ads are aimed at women.
From CNN's Jordan Valinsky and Alexandra Pierce
While some health and beauty companies are participating for the first time in the scrum of beverage, technology, and auto brands that have long been a staple of Super Bowl advertising, they are also using valuable airtime to spotlight smart and funny women. Some companies are betting on it.
The trend, at least in part, is due to Taylor Swift's highly publicized relationship with Kansas City Chiefs star Travis Kelce, which will likely draw more female viewers to tonight's game in Las Vegas. there's a possibility that. Since their relationship was made public in October last year, she is said to have already contributed to the rise in viewer ratings in the soccer world.
“Taylor Swift's Super Bowl attendance is likely to have a significant impact not only on audience size but also on demographics,” said Paul Hardert, clinical professor of marketing at New York University's Stern School of Business. Ta.
“Swift boasts a huge and passionate fan base, and her relationship with Kelce adds an interesting and romantic element to the event, further enhancing her association with the brand,” he previously told CNN. .
Please pay attention to the following spots. Cardi B will be wearing Duck Plump lip gloss with L'Oréal NYX Professional Makeup, marking the first time the brand has advertised during the Super Bowl. The company says the spot will “focus on powerful women” and be “funny.”
Meanwhile, Elf Cosmetics, also a first-time Super Bowl advertiser, reunited (part of) the cast of Suits as lawyers escorted various celebrities into court.
Actress Scarlett Johansson supports M&Ms as consolation for losing the Oscar race (twice). Jennifer Aniston carries an Uber Eats bag around on a Hollywood set, and she jokingly forgets about her former “Friends” co-star David Schwimmer. Comedian Kate McKinnon also speaks thoughtfully about food waste in her adorable commercial for Hellman's featuring 'Mayo Cat'.
