Dell is deeply committed to the AI space, leveraging a comprehensive four-pillar strategy to integrate the technology across its products and services.
Nicholas Brackney, Senior Consultant, Product Marketing at Dell, discussed the company's AI initiatives ahead of the AI & Big Data Expo North America.
Dell's AI strategy is based on four core principles: AI-In, AI-On, AI-For and AI-With.
- “Incorporating AI functions in “Our products and services drive speed, intelligence and automation,” Brackney explained, making AI a fundamental building block of Dell's products and services.
- The company also enables customers to run powerful AI workloads. upon We offer a comprehensive solutions portfolio, from the desktop to the data center, to the cloud to the edge.
- AI innovations and tools are applied for Dell's business is to improve operations and share best practices with customers.
- Dell finally cooperates and As a strategic partner within the open AI ecosystem, we simplify and enhance your AI experience.
Dell is well-positioned to help customers navigate AI workloads with a focus on choice and adaptability through the evolution of various emerging technologies. Brackney highlighted Dell's commitment to serving customers from the early stages of AI adoption to enabling AI at scale.
“We've always believed in providing choice, and we've done that by walking through the various evolutions of emerging technologies, including AI, and understanding the challenges that come with it,” Brackney explains. “We've taken full advantage of our unique operating model to serve our clients from the early days of AI to the future of AI at scale.”
Looking to the future, Dell is particularly excited about the potential of AI PCs.
“We know that organizations and their knowledge workers expect AI and want it embedded in every workflow,” said Brackney. Dell is focused on enhancing the end-to-end customer experience with AI by integrating it into its software and ensuring it runs efficiently on the right systems.
Ethical concerns in AI deployment are also a priority for Dell. Addressing issues such as deepfakes, transparency and bias, Brackney stressed the importance of a shared, safe and sustainable approach to AI development.
“We believe in a shared, secure and sustainable approach. By getting the fundamentals right, we can eliminate some of the biggest risks associated with AI and work to ensure that AI works as a force for good,” Brackney explains.
Privacy of user data in AI-driven products is another key area of focus. Brackney explained Dell's strategy to integrate AI with existing security investments without introducing new risks. Dell offers a suite of secure products, comprehensive data protection, advanced cybersecurity capabilities and global support services to protect user data.
On the topic of job losses due to AI, Brackney stressed that Dell sees AI as an extension of human potential, not a replacement.
“Roles may change, but the human element will always be important,” said Brackney. “At Dell, we encourage our team members to understand, explore and, where appropriate, use AI-based tools to learn, evolve and enhance their overall work experience.”
Looking to the future, Brackney foresees AI playing a transformative role at Dell and within the technology industry: “Customers across all industries want to be leaders in AI because it's so important to the innovation, growth and productivity of their organizations,” he noted.
Dell aims to support this evolution by providing the architecture, frameworks and services needed to assist customers on this transformation journey.
Dell is this year's major sponsor AI & Big Data ExpoWatch Dell's Keynote 'From data novice to data champion – building data literacy across the organisation' Stop by the Dell booth at stand number 66 to hear about AI from the company’s experts.
This comprehensive event will be held alongside other major events such as Intelligent Automation Conference, BlockX, Digital Transformation Week, Cyber Security & Cloud Expo, etc. Find out about other upcoming enterprise technology events and webinars hosted by TechForge here.
