NEW YORK, NY, July 16, 2024 (GLOBE NEWSWIRE) — Fresh2 Group Ltd. (NASDAQ: FRES) (“Fresh2” or the “Company”), a B2B e-commerce and supply chain management company in the restaurant and food industry, today announced that its video e-commerce business has partnered with over 50 influencers and continues to experience rapid sales growth. Leveraging these key partnerships, Fresh2's video e-commerce business is rapidly expanding its market presence in the e-commerce space.
(Screenshots of some of our venues on TikTok)
The Power of Video E-commerce
Unlike traditional e-commerce, video e-commerce uses a multimedia format that is visually appealing and highlights the unique value of your product. This dynamic approach is highly popular with users. Video e-commerce not only enhances your product's appeal through dynamic display, but also allows you to interact with your audience in real time during the live stream to answer questions and build consumer trust. Influencers can vividly demonstrate the product's features and usage, helping consumers make more informed purchasing decisions.
Wide product range and future expansion
Currently, Fresh2's video e-commerce business covers a wide range of categories, including food, daily necessities, and home appliances, meeting diverse consumer needs. In the future, Fresh2 plans to further expand collaborations with influencers in more areas, not only increasing the number of partners, but also inviting experts from various fields to enrich the content of the platform. Fresh2 will also explore new market opportunities to diversify its product offerings and provide a wider range of high-quality products.
About Fresh2 Group Limited
Fresh2 Group Limited is involved in the B2B e-commerce and supply chain sector. Committed to helping restaurants reduce procurement costs and improve efficiency, Fresh2 leverages an advanced supply chain management system. By applying strategic digital technologies and innovative business models, Fresh2 is driving the online transformation of the restaurant supply industry. Fresh2 aims to improve restaurant operations, add significant value to the food industry and build a global network of restaurateurs for the digital age. For more information, please visit https://fresh2.co/investors.
For investor and media inquiries, please contact:
Phone: +1- 917 397 6890
Email: IR@fresh2.co
Safe Harbor Statement
This announcement contains forward-looking statements as defined in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are made pursuant to the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements reflect expectations regarding the Company's future financial and operating performance and use words such as “believe,” “estimate,” “anticipate,” “expect,” “plan,” “project,” “intend,” “potential,” “goal,” “objective,” “predict,” “outlook,” “seek,” “goal,” “objective,” “assume,” “contemplate,” “continue,” “position,” “predict,” “likely,” “could,” “might,” and similar words. Forward-looking statements use words such as “may,” “will,” “should,” “approximately,” and similar expressions to convey the uncertainty of future events or outcomes. These forward-looking statements are based on the Company's current expectations, assumptions and projections, including judgments regarding future economic conditions, competitive environment, market trends and business decisions, many of which are inherently difficult to predict accurately and are beyond the Company's control. In addition, these statements are subject to a number of known and unknown risks, uncertainties and other variables that may cause the Company's actual results to differ materially from those indicated in the forward-looking statements. These factors include, but are not limited to, changing economic conditions, competitive pressures and regulatory changes. Given these risks, uncertainties and assumptions, you should not place undue reliance on these forward-looking statements. In addition, these statements speak only as of the date of this press release, and the Company undertakes no obligation to publicly revise or update any forward-looking statement for any reason, except as required by law.
