DUBLIN, July 09, 2024 (GLOBE NEWSWIRE) — The report “Temu, TikTok, and Chinese e-commerce companies in Western Europe: What can brands and retailers learn from their rapid rise?” ResearchAndMarkets.com Recruitment.
Retailers with Chinese roots are still expanding their share of e-commerce in Western Europe, despite concerns about their sustainability credentials.
As inflation continues to soar in Western Europe, the Chinese-rooted retailer is taking a growing share of e-commerce sales. Its low prices, wide range of products, gamified apps and relentless advertising campaigns are proving to be appealing to cost-conscious consumers, even as concerns grow over sustainability credentials and worker treatment.
Important questions: What is driving the success of Temu, Shein, AliExpress and TikTok Shop in Western Europe, and how can local brands and retailers compete?
Key Stats: Shein, Temu, Alibaba's AliExpress and Miravia will account for a combined 9% share of Spanish e-commerce sales in 2023, up from 6% in 2022.
The full report includes:
- 2. Exportable files that are easy to read, analyze and share.
- 6 Charts: Simple, reliable data for presentations and quick decision making.
Key topics:
- executive summary
- Retailers with Chinese roots are expanding into Western Europe
- How should Western European brands and retailers respond?
- source
- Media Gallery
chart
- AliExpress, Miravia, Shain and Tem increase combined share of European e-commerce
- Asian shopping apps gaining share of European download market as Temu and Shein grow
- Temu and AliExpress rank among top 10 most visited online retailers in the UK
- The rise in fast fashion app usage in Western Europe is all down to Shein and Temu
- AliExpress is the third most visited retail website in Spain
- TikTok is the second most popular social media platform for social commerce purchases
Featured Companies
- AliExpress
- Mirabia
- Shane
- TEAM
- Tick tock
For more information on this report, please visit: https://www.researchandmarkets.com/r/osel15
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Chinese E-commerce in Western Europe
