AliExpress will work with influencers in the UK market in the long term, leveraging various collaboration formats including livestreams, content creation, affiliate programs and events.
A new way to connect
The power of connection and the importance of community building not only benefits shoppers who want to make purchases based on recommendations from people they trust, but livestreaming also serves as an opportunity for the influencers involved to build their own communities, share their expertise, and create closer connections with their followers.
For influencers, live streaming is an opportunity to diversify their income streams. In the current economic climate, where we are at the mercy of changing algorithms and social media platforms, the importance of generating alternative income streams should not be overlooked. Atwood praises this, reiterating that influencers have the same financial needs as every other self-employed person. “Diversifying your income streams is a key strategy for any businessman. Reducing your reliance on a single source of income gives you stability and a sense of security,” she says.
According to Adobe's Future of Creativity research, by 2022, 65% of UK influencers will be working full-time, a surprising majority considering it's a side hustle for many. Partnering with AliExpress allows livestreamers to receive a commission on every purchase, adding to an all-important revenue stream that paves the way for further ventures. “It allows you to showcase different sides of your personality and interests, which is important to your followers,” adds Atwood.
Culture, Community and Commerce
Livestreaming may still be in its infancy in the UK, but its ability to engage with culture, build community and streamline commerce makes it an area poised for growth.
Influencers and their unique skill at creating content that resonates with audiences make livestreams current and culturally relevant for viewers. Influencers are the celebrities of this generation, and as the lines between shopping and entertainment become increasingly blurred, livestreaming is turning commerce into entertainment and infiltrating cultural touchpoints.
Hark back to a time when shopping was a way to connect with friends, livestreaming connects audiences over a shared interest in fashion, building a sense of community and belonging – incorporating the social element of commerce for modern connections.
In a market where 80% of the population makes e-commerce purchases, finding new ways to improve the shopping experience – reducing the risk of returns, increasing satisfaction and showcasing a variety of product lines – is an exciting prospect for consumers and brands alike.
Live streaming is breathing new life into the rapidly expanding world of e-commerce, and with its unique ability to blend the practical benefits of online shopping with entertainment and connection, it's time for more brands to take advantage.
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