India's e-commerce sector is growing steadily, bringing the retail industry of the world's most populous country online. Large players like Flipkart and Amazon are leading the way, catering to a growing middle class that values convenience and variety, while startups like Jiomart and Nykaa are also booming. As India's digital infrastructure improves and consumer behavior evolves, the following companies are positioned to play key roles in the evolution of e-commerce in India.
Top E-commerce Companies in India
- Amazon
- Flipkart
- Walmart
- Meesho
- Quick
- Tata CLiQ
- Myntra
- Snapdeal
20 Indian e-commerce companies you should know about
Founded in 1994, Amazon revolutionized e-commerce by making personalized product recommendations and same-day delivery the standard in online shopping. The company currently operates the world's largest retail platform, facilitating sales of its own products as well as millions of suppliers and third-party sellers. Amazon is headquartered in Seattle, but its largest corporate office outside the United States is in Hyderabad, where it employs approximately 15,000 people. The company also has dozens of offices and fulfillment centers in Bangalore, Delhi, and other cities across India.
Flipkart runs India's largest e-commerce platform, competing with Amazon for the top spot. The company sells everything from clothing to furniture to flight bookings on its site and is focused on developing technology to improve the shopping experience for its users. The company is primarily based in Bangalore with multiple offices across India.
In addition to thousands of brick-and-mortar stores across the world, Walmart also operates one of the world's largest e-commerce platforms, supported by a global network of hundreds of high-tech fulfillment centers. The American retail giant has been expanding its presence in India since acquiring a majority stake in Bangalore-based e-commerce company Flipkart for $16 billion in 2018. It now plans to import $10 billion worth of goods from India annually by 2027.
Meesho is a social commerce site where users can buy and sell clothing, electronics, home decor, and more online. Owned by Fashnear Technologies Private Limited, the Bangalore-based company was founded in 2015 as a consignment platform but has since grown into a global ecosystem facilitating transactions between suppliers, resellers, and customers, relying heavily on social media platforms such as Instagram and TikTok. Reportedly valued at $3.9 billion, Meesho is one of India's fastest growing e-commerce startups, attracting India's large lower-middle class consumer base with its wide range of unbranded, affordable goods.
The Swift platform aims to connect every link in the e-commerce chain, enabling individual merchants and direct-to-consumer brands to incorporate digital storefronts into checkout and delivery operations. Over 10,000 businesses worldwide use Swift's software for a variety of uses, including cart management, payment processing, fulfillment, returns and reconciliations. The company is headquartered in Bangalore with offices in New Delhi and Dehradun.
Tata CLiQ is the digital commerce arm of India's largest conglomerate, the Tata Group. The site operates as an omnichannel marketplace model where consumers can buy clothing, footwear, jewellery, accessories, beauty products and more. The Mumbai-based company also runs another luxury fashion venture called Tata CLiQ Luxury, which carries brands like Burberry, Prada and Swarovski.
Myntra is a fashion e-commerce company headquartered in Bangalore, India. The site offers a wide range of clothing, as well as beauty products and home goods such as blankets and wall art. The company was founded in 2007 as a personalized gift site and pivoted after being acquired by e-commerce giant Flipkart in 2014, and still operates independently today. In 2022, Myntra also launched express delivery services on its platform, allowing shoppers to receive their orders within 1-2 days of purchase.
Snapdeal is one of the top four online shopping sites in India and is reportedly set to boast revenue of Rs 3,880 crore in 2023, according to the company's website. Most of the products sold on the site are clothing, electronics, and home goods, but customers can also buy fitness equipment, car accessories, and even rare collectibles. Based in New Delhi, the company has a large network of third-party logistics partners and can cover over 96% of Indian postal codes and deliver to thousands of towns and cities.
Etsy is an online marketplace dedicated to selling custom, handmade, vintage, and custom-made goods, from jewelry and clothing to furniture, art, craft supplies, and tools. The site operates similarly to a traditional open fair, where sellers have their own digital storefronts to list their products for a flat fee and communicate directly with customers. Etsy is headquartered in New York, but also has an office in Delhi and continues to grow its presence in India. It has integrated rupee transactions on the site, recruiting sellers and promoting the marketplace to consumers.
Started as a joint venture between Reliance Industries unit Reliance Retail and Jio Platforms, JioMart is an e-commerce platform where people can buy everything from air conditioners to food online. The Mumbai-based company started with grocery delivery and has since expanded to a range of products including fashion, home goods, electronics and health products, delivering to hundreds of cities across India. In 2022, JioMart partnered with Mehta to launch its first-ever end-to-end shopping experience on WhatsApp, allowing customers to buy groceries using the chat service.
Pune based logistics Xpressbees partners with many prominent e-commerce companies in India, including social commerce company Meesho and online pharmacy NetMeds, to provide storage, delivery and other third-party logistics services. It also offers software that helps companies track shipments, manage warehouse and fulfillment operations, and optimize their supply chains with data analytics. According to its website, the company processes more than 3 million shipments per day to more than 20,000 postal codes across the country.
Nykaa is a Mumbai-headquartered e-commerce company that sells beauty, health and fashion products through its website, mobile app and over 100 brick-and-mortar stores. The company's platform features a wide variety of brands, from Dove and L'Oreal Paris to luxury brands such as Dior and Yves Saint Laurent. In 2020, Nykaa became the first woman-led Indian company to achieve a unicorn valuation of $1 billion. In 2021, the company made history again when founder and CEO Falguni Nayar became the first Indian woman to publicly list a unicorn company.
Part of Indian retailer Reliance Retail's e-commerce initiative, Ajio offers a wide selection of clothing, accessories, beauty products, and home goods. The site carries both Western styles from brands like Puma and Levi's, as well as more traditional styles from Indian brands like Nirika and Sock. It also has a separate shoe section featuring the latest footwear from big name brands like Nike, Fila, and Reebok.
Wayfair launched in 2002 The website has become the go-to place for fast furniture, allowing consumers around the world to get sofas, chairs, desks, rugs, kitchen appliances and more delivered to their homes in just a few days, and it also leverages technology such as artificial intelligence. The company is leveraging technology and augmented reality (AR) to further enhance its e-commerce presence. The company is based in Boston but has a large technology development center in Bangalore, which serves as its Asia Pacific headquarters.
Neiman's is an Indian shoe brand known for its line of unisex, sockless, odorless shoes made from renewable materials like all-natural cotton and merino wool. It also sells a variety of slides, slippers, flats, and t-shirts for men and women. Founded in 2017, the Hyderabad-based company has sold more than 2 million pairs of shoes to date, according to its website, and currently ships worldwide.
FirstCry is an online marketplace specializing in baby and children's products, where customers can buy everything from diapers to clothes to strollers. Founded in 2010, the Pune-based company also operates hundreds of brick-and-mortar stores across India. FirstCry is owned by the Mahindra Group, a major Indian conglomerate, and was valued at $4 billion as of the end of 2023.
Bangalore-based Quikr operates an online marketplace and classified ads site in over 1,000 cities across India. Categories include home appliances, cars, jobs, commercial real estate, and even personal loans. Users can use the site to find an apartment, sell their old bike, promote their small business, take salsa classes, and much more.
Melorra is a Bangalore-based jewellery brand known for its trendy gold products, ranging from earrings to necklaces, which are sold both on their e-commerce site and in various brick-and-mortar stores across India. The company designs and manufactures jewellery using 3D printing technology and offers products in different shades of gold (yellow, white and rose), including a range of gemstones.
Bamar is an Ahmedabad-based e-commerce company that sells lingerie, loungewear, and pajamas on its website. The company's clothes are known for their bold colors and quirky designs, featuring everything from hot sauce bottles to glow-in-the-dark spaceships. Bamar says all of its products are made from breathable “ultra-soft micromodal” fabric extracted from beech wood and are produced in “eco-conscious” factories.
Founded by actress and entrepreneur Aashka Goradia Goble Lune Cosmetics is an Indian cosmetics brand known for its wide range of cruelty-free beauty products including lipsticks, perfumes, nail polishes, etc. Cosmetics are available on the company's website as well as other e-commerce platforms such as Amazon, eBay and Nykaa.
