Adani Ambani dominating e-commerce space? Reliance launches quick commerce service, Adani enters e-commerce and UPI

According to reports, Reliance Industries is set to launch a quick commerce service, while Adani Group is planning to enter the e-commerce and digital business.

Reliance Industries is set to launch quick commerce services through JioMart to compete with Blinkit, BigBasket, Instamart and Zepto. According to a TOI report, JioMart plans to deliver groceries in 30 minutes across 1,000 cities.

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JioMart will reportedly begin delivering groceries in at least seven to eight cities to begin with and eventually expand its service to cover over 1,000 cities.

Adani enters e-commerce and UPI space

The Financial Times reported that Adani Group is planning to enter the digital business to take on Google and Mukesh Ambani's Reliance Industries Ltd. The group already has strong infrastructure and logistics networks, including ports, airports and power.

Gautam Adani-led Adani Group is reportedly considering entering the e-commerce and digital payments business, leveraging its name recognition from its other businesses in the country.

According to reports, Adani Group plans to apply for a license to operate on India's public digital payments network, the Unified Payments Interface (UPI), and is also finalizing its previously announced co-branded credit card.

Adani's e-commerce business

The Gautam Adani-led company also plans to develop its online shopping business through the government-backed Open Network for Digital Commerce (ONDC). It has launched a consumer app, Adani One, in 2022. Once these developments are complete, the services will be available on the app.

The company will reportedly target existing users of businesses such as gas and electricity, as well as travelers passing through airports. Users will also receive points through bill payments and duty-free purchases, which they can then use to shop online.