VTEX (NYSE: VTEX), a configurable, complete commerce platform for enterprise B2C and B2B brands, has been selected by leading Germany-headquartered DIY multinational retailer OBI to accelerate its commerce capabilities, solidifying its position as a leader in the home improvement industry.
The German retailer chose VTEX over other enterprise digital commerce platforms for its proven ability to automate business logic, simplify infrastructure, and streamline the customer journey. Leveraging VTEX's composable commerce platform, OBI integrated its e-commerce, 349 physical stores, and third-party merchants onto a unified transaction platform. This integration expanded its product offerings and provided customers with a seamless shopping experience with a variety of delivery and pickup options. With integrated physical stores across the country, customers can conveniently pick up their online orders in just two hours.
A platform to clarify OBI's strategic direction
“We want to deliver a unified experience to our customers across sales channels and ecosystem partners, and our technology backbone needs to appropriately reflect this. VTEX's scalable platform allows us to continue to unlock our innovative potential, streamline our operations, and seamlessly adapt to evolving market demands,” said Tim Engler, senior vice president, group-wide IT, OBI. “By moving to VTEX, we replaced our existing e-commerce platform of over 10 years, while enabling strategic marketplace capabilities and opening up our ecosystem to third-party sellers. At the same time, we have significantly improved our team's agility and ability to respond to customer and market demands. The development and deployment process has been significantly accelerated compared to our previous monolithic solution, allowing us to confidently tackle timely international expansion and new feature enhancements.”
Since moving to VTEX, OBI has experienced significant enhancements in consumer and developer experience, including:
- Integrated management of your physical store and online presence: 350 separate accounts are linked to one central account.
- Smooth launch: Traffic on the VTEX platform gradually increased from 1% to 100% during the launch.
- Increased agility: OBI development teams can independently build, test, and deploy new features and functionality that add value to end users.
- Scalability: VTEX's platform provides OBI with the foundation to rapidly expand into different countries.
“At VTEX, we prioritize innovation by listening carefully to the needs of enterprises, developers and end-users. This allows us to continually strive to anticipate the needs of retailers like OBI and earn their trust as a partner that can unlock the power of our configurable, complete architecture,” said Santiago Naranjo, Chief Revenue Officer at VTEX. “Our digital commerce infrastructure powers profitable growth for 2,600 B2C and B2B enterprise businesses across 43 countries around the world, and we're excited for OBI to be part of the ecosystem shaping the future of commerce.”
Why More Enterprise Brands are Moving to VTEX
Practical results from companies have revealed the main advantages of VTEX. 133% return on investment As the business grows, $17.1 million, $5.8 million in savings After migrating from a traditional commerce platform to VTEX. Learn more here.
Enterprise brands that have migrated to VTEX have benefited from the tremendous value that global brands can derive from adopting a composable, complete platform, consistent with VTEX being recognized as the only vendor of choice. Named “Customer Choice” in the 2024 Gartner® Digital Commerce Voice of the Customer Report Here, we highlight how VTEX is at the forefront of shaping the future of commerce: by optimizing digital commerce infrastructure, we are driving profitable growth for businesses in 43 countries around the world.
Click here to learn how VTEX's configurable and complete platform is quickly becoming the commerce platform of choice for well-known brands such as OBI, Colgate, Motorola, Samsung, Under Armour and Whirlpool.
