Leicestershire e-commerce retailer, The Kid Collective, has acquired Scandibørn, a supplier of Scandinavian-inspired children's toys, home decor and accessories, from Findel Education Ltd for an undisclosed amount.
The acquisition marks a significant milestone in The Kid Collective's strategic expansion into the childcare sector.
“We are thrilled to welcome Scandiborn to The Kid Collective family,” said Laura Davies, founder and CEO of The Kid Collective Ltd. “This acquisition represents a pivotal moment in our growth journey within the industry, and we look forward to leveraging our expertise to continue to bring products that the Scandiborn community enjoys.”
The acquisition of Scandibørn and its established customer base will enable The Kid Collective Ltd to expand its e-commerce portfolio and reach a wider customer base. Scandibørn
It will continue to offer purpose-driven gifts, children's clothing, maternity products and home decor for newborns through toddlers, while The Kid Collective will maintain its roots of play for infants and toddlers.
Chris Mahady, CEO of Findel Education, said:
Scandibørn will be a fantastic new home with The Kid Collective and will be part of a fully focused online retail consumer business.
“As part of the change in ownership of Findel's business following its recent acquisition by Manutan, the decision has been made to enable Findel to focus resources, time and attention on its area of expertise – its B2B core education brands.”
