According to the fourth edition of the Middle East and North Africa E-Commerce 2023 report by EZ Dubai, the total size of the UAE's e-commerce market is expected to reach AED 27.5 billion in 2023 and exceed AED 48.8 billion by 2028. A dedicated e-commerce zone in southern Dubai.
This report was produced in partnership with Euromonitor International, a global provider of business intelligence, market research and consumer insights.
EZ Dubai said in a statement today that the UAE is experiencing a significant increase in the adoption of e-commerce, driven by a young, tech-savvy population, strong legal and regulatory support from the government, and significant investment in digital infrastructure. .
In 2023, the leading sectors by value were clothing and footwear, consumer electronics, and media products.
The report highlights that UAE consumers value convenience and cost savings and prefer mobile shopping. In the 2023 Euromonitor International survey, 93.2% of respondents cited credit and debit cards as the most common payment method for online purchases, demonstrating strong confidence in traditional banking services. Smartphones are also very popular as a means of online shopping.
The e-commerce sector in the Middle East and North Africa (MENA) region continued to grow in 2023, achieving an annual growth rate of 11.8% to reach approximately AED 106.5 billion. This growth follows a long period of increased internet usage.
The report predicts that the e-commerce market in the MENA region will reach AED 183.6 billion by 2028.
Mobile commerce in both the UAE and Saudi Arabia has increased significantly, with its value quadrupling from 2018 to 2023, reaching approximately AED 14.3 billion and AED 16.1 billion, respectively.
Mohsen Ahmad, CEO of Dubai South Logistics District, said the growth of the region's e-commerce sector is due to the spread of high-speed internet services and favorable policies with a particular focus on developing digital payment infrastructure and logistics. He said this was due to several factors. service.
