Generative AI development continued at a dizzying pace this week. Adweek's weekly AI roundup covers the latest news, regulatory proceedings, and business developments centered around generative AI.
This week's updates:
In terms of policy
According to Politico, IBM CEO Arvind Krishna calls on Washington to hold AI companies accountable for harm caused by their technology, marking a shift in the ongoing debate over AI regulation. suggested that. Mr. Krishna acknowledged that under the regulations he supports, his company is not exempt from legal scrutiny. However, because IBM builds AI models for other businesses, its risk is relatively low when compared to that of AI companies such as OpenAI. This differs from ChatGPT's publicly accessible model, which is easier for people to access and therefore more susceptible to AI damage.
On the technical side
- The BBC plans to block OpenAI and Common Crawl web crawlers from accessing its website, Britain's largest news organization announced earlier this week. But Rhodri Talfan-Davies, the BBC's Nations director, said in a blog post that the BBC believes the technology presents an opportunity to deliver “greater value to our audiences and society”.
- As Adweek reports, Adobe announced a number of new tools within its Firefly suite. This portfolio, the company says he has created more than 3 billion images since March. These tools allow marketers to speed up tasks such as creating mood boards and product mockups, Adobe he told Adweek.
- Elsewhere, the clash between generative AI and advertising agencies reveals a troubling reality, Adweek reported, highlighting the flood of pitches touting the technology. Skepticism among marketers is driven by concerns about the increasing homogenization of AI-generated work, as well as frustration with areas where these tools still need improvement. As eight agencies noted, this development has dampened widespread enthusiasm surrounding the technology.
- Gymshark is turning to generative AI. The UK-based fitness apparel and accessories brand announced it will leverage Vertex AI, Google Cloud's AI platform, to create a new expert assistant to guide consumers through the product selection process. As such, the brand plans to enhance its training app by allowing users to track their activity via text and receive insights to help them reach their fitness goals.
