As generative artificial intelligence advances rapidly, Adweek's weekly summary provides an overview of the latest updates, regulatory activity, and business developments in the world of generative AI that marketers need to know about.
This week's news updates include:
In terms of policy
- According to Reuters, ahead of the 2024 US presidential election, Meta has banned political advertisers from using its generated AI advertising products. Meanwhile, the company has required political advertisers around the world to disclose their use of third-party AI tools in politics and advertising, The New York Times reported.
- But it's becoming increasingly difficult to accurately detect whether an image was generated using AI, said Patrick Bangert, senior vice president at data, analytics and AI consultancy Saas. It is said that there is. “Simply removing ads is not possible at scale and is not sufficient to prevent damage,” he said.
On the technical side
- Google is bringing Gen AI to P-MAX, making new tools available to US advertisers by the end of the year. Google promises that the AI tool will not create two identical images, avoiding the consequences that could occur if two competing brands saw similar images. The company plans to introduce SynthID watermarks to all creative assets, incorporating open standard metadata for labeling AI-generated images.
- Paid subscribers to YouTube's premium package will be able to get the Gen AI update in the coming weeks. The AI tool answers questions about the platform's content and provides recommendations that summarize the topics discussed in the comments section of the video. Users can opt-in.
- OpenAI is stepping up its commitment to privacy, the company announced Monday at its first developer conference in San Francisco, according to CNN. The company has introduced Copyright Shield, a safeguard to support OpenAI customers and cover costs related to potential copyright infringement issues. Developers can now customize his ChatGPT to integrate with databases, assist with email, and streamline e-commerce orders, as well as plugins.
- Instagram has finally caught up to the AI image race. The platform introduces 2nd generation AI filters that can perform advanced editing by easily separating image elements. Ahmad Al-Dahle, vice president of generative AI at Meta, shared this development with Axios at the inaugural AI+ conference in San Francisco.
