The UK food and drink market has seen a significant increase in e-commerce user penetration since December 2019, as more consumers shop online due to the coronavirus pandemic. In the same month, the proportion of the UK population buying food and drink online was around 13%. By December 2020, this number had increased by 9 percentage points. As of March 2024, around a fifth of the UK population purchased food and drink online.
UK online food delivery market
The UK ranks third among the world's major online food delivery markets with an estimated revenue of USD 48 billion in 2024. China, with a market size of approximately $450 billion, maintains the top spot, followed by an estimated US. 350 billion USD. As for retailers, Tesco is the uncontested market leader, generating over US$4 billion in e-commerce net sales in the UK in 2023.
fresh commerce
Fulfilling fresh food and beverage orders can be the most challenging aspect of online food delivery for both retailers and consumers. It is most important that fresh fruits and vegetables reach our customers without any damage or deterioration along the way. In 2022, around 52 per cent of UK consumers will report purchasing fresh food and drinks online, making the UK the only European market with such a high uptake of fresh e-commerce users. Masu. Furthermore, around 36 per cent of UK shoppers report that they order fresh food online at least once a week, demonstrating that this habit is not only widely adopted in the country, but highly It shows that this is done frequently.
