they are here for us. Let's all be there for them.
that's the tagline New ad launched This was part of a $400,000 state-funded marketing campaign to help those affected by the ongoing highway reconstruction.
The 30-second spot was created by Providence-based RDW Group and East Providence-based Animus Studio; We spotlight eight local businesses. Its owners and employees each talk about how important ongoing customer support is to the community. — All supported by uplifting piano music.
The ad also includes some reassurances from local business owners that traffic conditions have improved since the bridge was first closed last December.
“We've made adjustments to make it work,” said Mitchell Check Jr., owner of Check the Florist in East Providence. “Transportation isn't bad at all.”
Production of advertising expenses Approximately $134,180, Rhode Island Commerce Corporation spokesman Matthew Tuett said in an email Monday afternoon.
Touchet added that the marketing campaign is expected to be implemented by the end of June, but the state could extend the deadline if necessary.
“These iconic and local favorites remain open,” Gov. Dan McKee said in a statement Monday morning. “With the opening of three lanes of traffic in both directions on the Washington Bridge, this marketing campaign is a reminder for all Rhode Islanders to come together and support these small businesses by shopping, eating, and shopping local.” It is something that makes you
In addition to the video spots, social media, print and radio ads in English, Portuguese and Spanish are also planned, McKee's office said. The marketing plan also includes installing digital billboards along Interstate 95 and I-195.
Tuett said signs have already been installed in Warwick and East Providence, and additional signs will be installed later this month on Route 146 in Pawtucket and Providence.
Laurie White, president of the Greater Providence Chamber of Commerce, said the state campaign is a great way to ensure “our communities are strong and vibrant.”
“Nothing will hinder the resiliency of our local businesses, especially those in the greater Providence area,” White said in a statement.
In addition to the marketing campaign, McKee called on Congress to release $1.3 million in unused pandemic relief funds in the state's fiscal year 2025 budget and create a direct grant program along with “other business assistance.” ing.
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