A report from WebEngage shows that D2C and e-commerce brands are increasingly trending toward retention-driven marketing. His 39.6% of respondents said data analysis is the top essential skill for success in a retention marketing career.
The State of Careers in Retention Marketing report found that there are lucrative career opportunities in the retention marketing field and the potential for accelerated career growth. Of the total respondents, 35.8% belonged to D2C and E-commerce brands, 17.9% to Edtech, 10.5% to his BFSI, and 8.4% to Media and Entertainment.
- Also read: Adani Enterprises receives two show-cause notices from SEBI for non-compliance regarding related party transactions
Approximately 52.6% of respondents were part of the marketing team within their organization, 31.6% were part of the growth team, and 15.8% were part of the product team.
After data analysis, respondents said strategic thinking ability (17.6 percent) and project management skills (17.2 percent) are important skills in retention marketing. The report also states that to be successful, retention marketing professionals must have the skills of a CMO, CTO, or CDO.
“In recent years, the topic of retention marketing has been in the spotlight. Retention is not a marketing issue, but the typical standard-bearers of retention metrics are acquisition quality, product purchase process, post-purchase experience, customer Gain a stronger voice and voice to point out issues that impact retention, such as the quality of NPS and other consumer touch points that can make or break the customer experience. ” said Ankur Gattani, Chief Growth Officer, WebEngage.
“Therefore, it makes sense that retention professionals should be recognized for their impact on the business and compensated accordingly.The need for savvy retention professionals has increased significantly, and the demand for this specialty has increased significantly. “We see early movers benefiting from their choices,” he continued.
- Also read: Fintechs push to streamline digital reporting to speed up unfreezing of pooled accounts
According to the report, “A brand's head of retention earns as much as 50-70 LPA when it crosses ₹500 cr. A head of retention and user engagement for a large gaming or entertainment brand earns up to ₹1 cr. may reach.”
This study reveals that to achieve a salary of 1-1.5 million per year in the direct-to-consumer (D2C) sector, you need to be an experienced retention marketer with 3-5 years of core retention experience. became. In the 4 million yen annual income bracket, most respondents obtained a combination of a master's degree and work experience. These roles are distributed across marketing, growth, and product teams, and most have vertical ownership.
(Information from BL intern Vidushi Nautiyal)
This is the last free article.
