Updated: April 26, 2024, 11:35 a.m. EDT
Is the celebrity who attracted attention for 1 shilling cryptocurrency making a comeback?
It's probably too early to tell, but one of the most flashy recent examples of a crypto-promoting megastar – after the FTX fiasco, accepting money to become a brand ambassador for a crypto company Dramatically falling out of favor – then Eminem spoke up. New TV ad for Crypto.com.
Eminem posted: Advertisement to X I wrote this on Friday: “You know it's always been like that.”
Crypto.com said in a statement that the ad “It is scheduled to premiere Saturday during the Lakers' NBA playoff game at Crypto.com Arena.''The cryptocurrency exchange will also offer its services at other sporting events, including the F1 Miami Grand Prix and upcoming UFC events. It seems that they are planning to incorporate it into the advertisement.
“Fortune favors the brave,” a slogan previously used by Crypto.com, is also displayed across the screen during the one-minute spot. Actor Matt Damon famously once appeared in an ad for Crypto.com with the same slogan, and in 2022 it was the butt of a joke that spanned an episode of South Park. After being ridiculed, Damon later said he did the ad to support society. water charity.
“Crypto.com has become one of the most recognizable global brands by partnering with iconic people, places and events,” said Steven Kalifowitz, CMO of Crypto.com.
Celebrities like Tom Brady, Gisele Bündchen, and Larry David have become major promoters of the cryptocurrency since they raised money to promote FTX before the exchange collapsed and its founder later went to prison. Celebrities have become quite rare.
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