Opexus may have moved to Washington, D.C., last year as part of a rebrand, but the company hasn't forgotten about the state and local technology market.
In fact, nearly a year and a half after that transition, Opexus CEO Howard Langsam is launching an initiative to win more state and local business and leverage customer demand for neatly packaged government technology products. I emphasized how to do it.
Opexus was known as AINS until early 2023, when the company adopted a new name that plays on “operational excellence.” Founded in 1988, the company relocated from Gaithersburg, Maryland to a new location in the nation's capital.
The company sells products such as classroom and on-site training courses, cloud-hosted case management tools, IT consulting and development services, and workers' compensation case tracking. Ransom said the company serves customers in more than 50 states, provinces and provinces across seven states and Canada.
He said the move brings Opexus closer to federal customers and employees, but that state, local and non-federal markets remain an important part of the company's growth plans. Stated.
“This is a key priority for us,” said Ransom, who arrived in January 2022 after helping sell Granicus. “We invest approximately one-third of our go-to-market resources in state and local markets, and our account executives are strategically located across the country.”
And the distinction between selling to federal and state markets could prove beneficial.
That's because, as Ransom said, “It's hard to move on from one state.” [federal] It gives agency to others and convinces them that they are just like everyone else. States are not like that because they are more likely to imitate what has been successful in other states. “This is a franchise model. We can do it 50 times.”
The rebrand also gives the company a new opportunity to sell its technology as a suite and emphasize that customers have access to a wide range of tools that can perform different tasks for different types of users. It was done. This is a continuing trend in the government technology industry.
“Opexus has consolidated its product suite under a unified brand, making it easier for customers to identify and access comprehensive government process management software solutions,” said Ransom.
