The Narendra Modi government has now asked all e-commerce websites to remove drinks and beverages from the 'health drinks' category, resulting in a major setback for Bournvita and other major brands. There is.
According to a report in Money Control, the order by the Ministry of Commerce and Industry comes at a time when the National Commission for Protection of Child Rights (NCPCR) has said that there is no such thing as a health drink as defined in the FSS Act, Rules and Regulations, 2006. It is something. Submitted by FSSAl and Mondelez India.
The notification issued by the ministry cites an investigation by the NCPCR under Section 14 of the CPCR Act, 2005, which states that “as defined under the FSS Act, 2006, rules and regulations submitted by the Food Safety and Standards Authority of India and Mondelez It was concluded that there is no such thing as a healthy drink. India Food Private Limited”
According to a notice from the Department of Commerce, all e-commerce websites have been advised to remove beverages containing Bornvita from the “health drinks” category on their platforms.
The ministry's order comes days after the FSSAI asked e-commerce websites not to include dairy products, cereals or malt-based drinks in the category of 'health drinks' or 'nutrition drinks'.
The food safety agency said “health drinks” are not defined in the law. An “energy drink” is just a water-based drink that happens to be flavored, according to the law.
It added that using the wrong terminology could mislead consumers and could result in websites being asked to remove or amend their ads.
Also read: Children's rights group orders Bornvita to remove 'misleading' ads over 'high sugar' issue
NCPCR chief Priyank Kanungo, in a letter to the ministry, FSSAI, state and UT consumer departments, said drinks containing Bournvita should not be sold under the category of 'health drinks'.
