Moneycontrol reports that the Ministry of Commerce and Industry has asked e-commerce platforms to remove all drinks containing Bornvita from the “health drinks” category.
The National Commission for Protection of Child Rights (NCPCR) said there is no “healthy drink as defined under the FSS Act, 2006, rules and regulations submitted by FSSAl and Mondelez India”.
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Moneycontrol reported that a notification issued by the ministry on April 10 stated: The CPCR Act, 2005 concludes that there is no health drink as defined under the FSS Act, 2006, the rules and regulations submitted by FSSAl and Mondelez India Food Pvt Ltd. ”
The notice further states, “All e-commerce companies/portals are advised to remove drinks/beverages containing Bournvita from their sites/platforms under the 'health drinks' category.”
Earlier this month, the Food Safety and Standards Authority of India (FSSAI) directed e-commerce platforms to properly classify food products sold on their websites. According to the Moneycontrol report, the government agency told these companies not to include dairy products, cereals and malt-based beverages in the “health drinks” or “energy drinks” categories.
FSSAI said the term 'health drink' lacks definition in Indian food laws, while 'energy drink' is nothing more than a flavored water-based beverage under these laws. FSSAI further stressed that the misuse of terminology can mislead consumers and has directed websites to remove or modify their advertisements.
According to a report in India Today, FSSAI said in a statement: Comply with regulations such as dietary supplements, special nutritional foods, special medical purpose foods, functional foods, novel foods, etc., but use standardized raw materials. ”
Furthermore, the statutory body stated that the aim of this corrective action is to improve clarity and transparency regarding the characteristics and functional characteristics of products. This allows consumers to make informed decisions without being exposed to misleading information.
NCPCR chief Priyank Kanongo had last month written to the commerce ministry, FSSAI and consumer departments of various state governments and union territories, saying that drinks containing Bornvita should not be sold as 'health drinks'. Stated. Category.
