Charlotte Moore, BBC Chief Content Officer, today announced the appointment of Alex Kay Jelski as Director of BBC Sport.
The BBC is the UK's most-watched sports broadcaster, offering viewers unrivaled cross-platform coverage and an unrivaled portfolio of free-to-air sports rights.
Alex Kay-Jelski joins to further strengthen the BBC's position, as director, developing the editorial and creative strategy for BBC Sport. He will lead a world-class team across commissioning, production, digital and journalism, working closely with talent and partners to drive the growth of sport across the BBC's digital services.
Alex Kay Jelski will represent the BBC, working with external parties and rights holders, in rights acquisition deals across TV, audio and online, and will be responsible for promoting sport and championing public values across the UK. .
Charlotte Moore said: “Alex is a dynamic and creative editorial leader with a clear vision of how to take BBC Sport into the future. He joins The Athletic, a highly regarded digital sports subscription service. Joining the company, he has overseen incredible growth, developing and growing the brand from the ground up in the UK to become a major force in the industry. Alex has always embraced innovation. His editorial judgment Their strength and expertise are impressive, and they bring a wealth of experience in telling stories in the digital world and delivering sports content to audiences. Barbara Slater is unwell ahead of a great summer of sport. As he leaves BBC Sport, I look forward to having Alex lead us for the next generation of unparalleled sports broadcasting.”
Alex Kay Jelski said: “I'm so excited to be joining BBC Sport in the summer and have the opportunity to work with so many great people. Like most people, many of my sporting memories are… has lived with the BBC guiding me, and to have the opportunity to shape what that should be over the next few years is a great challenge. Being there with The Athletic It's emotional to be leaving all these wonderful people. It means so much to me and I'm incredibly proud of them all.”
Alex joins the BBC from The Athletic, where he is Editor-in-Chief. He founded his international division in 2019 and created the product philosophy, and just one year later the company gained his 1 million subscribers and was respected by the football industry and the journalism industry. Contributed. The growth of the soccer market is credited with its acquisition by the New York Times in 2022. Previously, he was sports editor of The Times from 2015 to 1019, and before that he was sports editor of the Daily Mail.
Alex will report directly to Charlotte Moore and will lead the world-class BBC Sports team.
He will begin his role in June.
M.O.
