Thailand's first artificial intelligence (AI) reporter Announced today by Thai News TV Channel nation tv. The two AI-generated reporters will make their TV debut on Monday, April 1.
Nation TV Managing Director Apilawee Pichayadecha today introduced two AI reporters to the nation. Female AI reporters are called “Natcha” and male reporters are called “Nicchan.”
Natcha will be distributing news reports as part of the “Nation News Alert” program starting April 1st, but the appearance of male AI reporter Nicchan has not yet been announced.
Apirawee revealed that the two reporters will be Thailand's first pair of AI-generated reporters. She explained that Nation TV draws inspiration from various companies that have successfully implemented her AI technology, especially TV news channels in China and India.
Overseas news agencies are leveraging AI technology to speed up data processing and analysis, making it more efficient and comprehensive. This ensures that accurate information is provided to your audience.
Mr. Apirawee highlighted that Nation TV recognized an opportunity to enhance the capabilities of its reporters by integrating two AI staff.
Additionally, Apirawee suggested that AI-generated reporters could serve as social media influencers, event organizers, virtual conference moderators, and brand ambassadors for Nation TV.
According to Apirawee, the news reading process will be facilitated by automated voice descriptions, allowing AI reporters to maintain a natural delivery similar to that of human news reporters. She assured that this technology will provide viewers with a new experience of watching news programs.
Prior to the introduction of AI reporters, several virtual social media influencers and brand ambassadors had already emerged in Thailand.
For example, a 17-year-old non-binary virtual influencer named Bangkok is Thailand's first AI-generated influencer, while a 21-year-old AI woman named Airin is a member of popular mobile service provider AIS. Brand ambassador.
Additionally, 22-year-old virtual woman Katie was created by media and advertising companies Plan B Media and Lemons Bangkok. Katie has appeared on magazine covers and advertisements alongside Thai celebrities.
Additionally, Thailand is home to Phra MahaAI, a 30-year-old AI monk created to spread Buddhist teachings to Thai netizens, especially teenagers.
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