The 2024 Ford Bronco Sport is now a little cheaper. Pricing for the compact version of the Blue Oval's rugged off-road SUV starts at $31,390, which is $1,435 less than the entry-level model. The Blue Oval has reduced prices on all trims except the top-tier Badlands, which continues to start at nearly $40,000 (all prices include a $1,595 destination charge).
Ford has reduced prices on Heritage and Freewheeling trims by $1,335. Prices start at $33,960 and $33,990 respectively. The Outer Banks trim received the most significant price reduction, with $1,980 removed from the price tag. Badlands remains priced at $39,985.
| trim | Old price (with destination) | New price (including destination) |
| big bend | $32,825 | $31,390 |
| heritage | $35,295 | $33,960 |
| freewheeling | $35,325 | $33,990 |
| outer banks | $37,510 | $35,530 |
| badlands | $39,985 | $39,985 |
The Bronco Sport is built on the Ford C2 platform that underpins the Escape. The Sport's price reduction makes the Bronco just $400 more expensive than the Escape, with the Escape starting at his $30,990 and destination charges he $1,495 less.
Ford announced its first-quarter sales results earlier this month and announced that the company plans to sell more Bronco Sport cars than last year. The model recorded 31,565 units, an increase of 5.7% compared to the first three months of 2023.
The Bronco crossover was first released as a 2021 model, and sales increased by 28.1% to 108,169 units in 2021, 99,547 units in 2022, and 127,476 units in 2023. Lower prices could propel the Bronco Sport to its best sales year ever.
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