Founded in 1885, Turnbull & Asser is a British shirt manufacturer that produces luxurious shirts and ties in its own workshop. We pride ourselves on superior craftsmanship and personalized service, and these qualities were recognized in 1980 by His Royal Highness the Prince of Wales, who awarded him the honor of Royal Warrant. A forward-thinking company with a rich history, Turnbull has dressed influential men and women, including royalty and naval captains. He wears beautifully made British-made shirts from industries to artists and stars of stage and screen. Today, this heritage brand continues to focus on ready-to-wear, made-to-measure and bespoke shirts and ties as the core of its clothing range for lovers of quality and craftsmanship.
Job Title: Senior E-Commerce Administrator
Department: e-commerce
The Senior E-Commerce Executive will be responsible for overseeing Turnbull & Asser's e-commerce channels globally. This role reports directly to the Head of E-Commerce and works closely with other senior members of the business to deliver on revenue budgets and execute strategies to help achieve business and brand goals.
Key Responsibilities:
• Manage the daily operations of the T&A website.
• Recommend and implement optimizations such as product recommendations and merchandising.
• Implement bi-weekly homepage design updates across our websites.
• Manage e-commerce photo shoot schedules and support creative shoots for marketing teams.
• Responsible for weekly trading report.
• Work with third-party e-commerce agencies to improve key website KPIs and UX improvements such as conversion rate, AOV, and number of transactions across all regions.
• Work with the marketing team and our digital marketing agency to improve both traffic quality and customer acquisition across PPC, SEO, Display, Shopping, Paid Social and Affiliate.
• Serve as the day-to-day point of contact for the e-commerce 3PL.
• Support the Customer Service Coordinator to ensure efficient and timely response to customer inquiries.
• Collaborate with production department to ensure timely delivery of products for seasonal releases.
• Research the market to discover new trends and technologies to improve website performance.
• Analyze data to optimize online performance and implement data-driven strategies to achieve KPIs.
• Manage and implement international strategies in collaboration with external agencies.
requirements
• Minimum of 5 years experience in a similar role with Shopify Plus.
• Be proactive and proactive in maximizing the performance of your online business.
• Confidence to help develop and oversee retail and e-commerce focused strategies.
• Excellent understanding of UX, web design and customer journey.
• Confidence in traffic analysis, reporting tools, and optimization
• SEO understanding and experience
• Intermediate to advanced Excel and PowerPoint skills.
• Proven experience in collating, transforming and analyzing data.
• Intermediate to advanced Google Analytics skills.
Work 5 days a week from our central London office
Nice to have
• Understanding and experience with UX, Adobe Photoshop, and teamwork.
• Experience in website speed optimization, A/B testing, conversion management, sales journey optimization, and traffic analysis.
• Experience in the luxury fashion industry and a customer-centric approach to our work.
