March 1, 2023
3 Minute reading
$1 million program will place contractors to help restaurants, retailers, and personal care companies expand and build resilience through free e-commerce consulting services
Trenton, NJ (March 1, 2023) – New Jersey Economic Development Authority (NJEDA) this week launches a $1 million pilot program to provide free e-commerce and digital marketing consulting services to small businesses across New Jersey to help them adapt to the growth of the e-commerce economy that has boomed since the pandemic. did.of Small business e-commerce support program will provide up to $11,400 in consulting services to eligible restaurants, retailers, and personal care businesses to help develop websites, e-commerce platforms, and digital marketing plans. The NJEDA Board of Directors approved the program at his December board meeting.
“As consumers become more reliant on online services, small businesses along Main Street need resources to help them modernize, expand their customer base and remain competitive,” he said. Masu. NJEDA CEO Tim Sullivan. “Under Governor Murphy’s leadership, New Jersey has invested hundreds of millions of dollars to help small businesses stay open during the pandemic. The Small Business E-Commerce Assistance Program and other planned programs will continue to operate. It strengthens the resiliency of small businesses and helps maintain Main Street as the foundation of New Jersey’s economy.”
To qualify, a restaurant, retail store, or personal care business must have a physical storefront in a commercial facility and meet the U.S. Small Business Administration's (SBA) definition of a small business. Business type is verified by NAICS code, location is verified by Google Maps search results, and business registration and good standing is verified by required filings. New Jersey Department of Taxation Current tax certificate and small business status are SBA Small Business Size Standards Table.
Services available to small businesses include web page design and development, online ordering implementation, online reservation implementation, e-commerce design and development, and online marketing plan development. Restaurants and personal care businesses can receive up to $11,400 in consulting services, and retailers can receive up to $10,800.
NJEDA has signed agreements with seven consulting firms to provide e-commerce and digital marketing services to small and medium-sized businesses for two years, with two one-year extension options. Total contract value is based on a $1 million budget. Interested companies should contact their chosen consulting firm directly. You can find contact information for each company here.
Companies include:
- Beyond Media Global, Paramus
- eGrove Systems Corporation, East Brunswick
- Masterpiece Advertisement, Atlantic City
- New Frontier, Milburn
- Positive Solutions, Robbinsville
- Tara Dowdell Group, Jersey City
- 360 Marketing and PR, Camden
“When we invest in the growth of small businesses, we invest in the growth of entire communities, paving the way for economic empowerment,” he said. Ty Cooper, NJEDA Chief Community Development Officer “This program focuses on Opportunity Zone small businesses owned by women, minorities, and veterans, helping the most diverse businesses grow, thrive, and succeed.”
This program is funded by the Main Street Recovery Finance Program established under the New Jersey Economic Recovery Act of 2020 (ERA). The ERA is a recovery package that will help the state address the economic impact of the pandemic and build a strong economy that invests in innovation, small businesses, and New Jersey's communities. ERA has created more than 15 programs, including the Main Street Recovery Program, a $100 million small business assistance program. The Small Business E-Commerce Support Program is the fifth pilot program approved by NJEDA under the Main Street Recovery Finance Program.
The New Jersey Economic Development Authority (NJEDA) serves as the state's primary agency for promoting economic growth. NJEDA focuses on critical strategies to build strong, dynamic communities, create good jobs for New Jerseyans, and provide a path to a stronger, more just economy. We are committed to making the country a national model for sustainable economic development. Through partnerships with diverse stakeholders, NJEDA develops and implements initiatives that improve the state's economic vitality and quality of life and strengthen New Jersey's long-term economic competitiveness.
For more information about NJEDA resources for businesses, call NJEDA Customer Care at 844-965-1125 or visit: https://www.njeda.gov Follow @NewJerseyEDA Facebook, twitter, Instagramand linkedin.
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