Godrej Appliances joins ONDC Network, aims to contribute 20% to e-commerce business in next 3 years – Industry News

Godrej Appliances, part of Godrej Group's flagship company Godrej & Boyce, on Thursday announced that it has joined the Open Network for Digital Commerce (ONDC) to increase consumer access to its diverse home appliance products. The company said this will further strengthen the brand's national presence and provide customers with greater convenience when purchasing home appliances.

Godrej Appliances has partnered with Mystore to facilitate participation across open networks. Currently, Godrej Appliances offers over 100 of his SKUs covering advanced home appliances such as refrigerators, air conditioners, washing machines, microwave ovens, dishwashers, coolers, freezers, etc. through his ONDC network.

With this, the brand aims to support multiple PIN codes across over 20 states in India. In the coming months. All products available on the ONDC network are offered at competitive prices compared to other platforms. In the future, the brand will be easily available for purchase through consumer finance offers and will also be leveraged further for marketing. There is an opportunity for the ONDC network, he added.

Kamal Nandi, Business Head and Executive Vice President, Godrej Appliances, said: Godrej's commitment to engaging customers and building loyalty aligns seamlessly with his ONDC mission to create a digitally inclusive and vibrant marketplace. Once we join the network, we will be able to connect with a wide audience and offer Godrej's range of advanced home appliances. We estimate that by 2026, our contribution to the ONDC network will reach 20% of our e-commerce business from all consumer electronics products. ”

T Koshy, MD and CEO of ONDC, said: The participation of more prominent brands from different sectors further strengthens the network's ability to promote inclusivity and innovation. He is pleased that Godrej recognizes the value of integrating with the ONDC Network to enrich consumer choice across India's towns and cities. ”

Shireesh Joshi, CBO, ONDC, said: “For all brands joining the network, this will certainly open up new opportunities and customer segments. This will allow popular brands to expand their equity by becoming more accessible and affordable.” Through deeper markets With access enabled by the network, Godrej can now showcase and deliver quality products to consumers wherever they are. We are happy and look forward to the positive impact and progress that Godrej will bring through its open network. ”

Kriti Aggarwal, co-founder of Mystore, said: This collaboration furthers our objective for enterprise brands to seamlessly bring a complete dealer network into his ONDC network, enhancing brand visibility and reach through digital channels. ”