Swindon and London-based Optimizon said the move was strategic, further cementing its position as a key player in the evolving landscape of the e-commerce consultancy industry in Europe.
Marketplace Power, an Amazon strategic agency founded and led by former Amazon employee Daniel Walsh, is dedicated to helping consumer brands understand and build best-in-class businesses on Amazon. .
Marketplace Power provides full-service Amazon account management for startups to brands with established Amazon businesses, with a focus on consumables and fashion categories.
“We are delighted to welcome Marketplace Power to the Optimizon family,” said James Pitts-Drake, Founder and CEO of Optimizon. It aligns seamlessly with our vision.”
“With Marketplace Power's former Amazon team and strategic focus, we are poised to redefine e-commerce support for customers across the continent.”
Daniel Walsh, owner of Marketplace Power, said: “Partnering with Optimizon opens up new opportunities for Marketplace Power and our brands.
“We believe that our strategic and analytical approach, combined with Optimizon’s technology, team, and multichannel offerings, will deliver significant value to our partners inside and outside of Amazon.
“We are excited to be part of the Optimizon group and facilitate the next stage of their growth.”
As part of the integration process, Optimizon will seamlessly integrate the Marketplace Power team into its existing workforce, ensuring a smooth transition and continuation of superior customer service for its clients.
This integration will give customers access to Optimizon's data-driven services, including consumer insight audits, visual analytics, and access to award-winning preparatory Amazon analytics tools, helping them further compete in the market. You will be able to surpass it.
This acquisition marks another important milestone in Optimizon's journey to become Europe's leading e-commerce agency, following the acquisitions of Marketplace Amp and Nozzle in 2023.
With a growing portfolio of services and a commitment to client success, Optimizon is poised to deliver innovative solutions to brands around the world and reshape the e-commerce landscape.
For more information about Optimizon and its services, please visit: Optimize.co.jp
