AN USA names CEO of North American operations » Dallas innovates

aaron heidebrecht

AN USA, a UK-based sports nutrition, health and wellness company with offices in Plano, has appointed Aaron Heidebrecht as CEO of its North American operations.

The company is behind brands such as All Black Everything (ABE).

“Aaron is a well-respected leader in the U.S. sports nutrition beverage market, and his decision to lead the growth of our North American team is a great endorsement of the quality and tremendous potential of our brands and products. ” said Tom Ryder, Group CEO. in applied nutrition said in a statement.

Heidebreicht is a seasoned executive with more than 20 years of experience in active nutrition, athletics, and functional foods and beverages.

The company said this appointment marks an important milestone in AN's market share expansion in the United States.

AN USA was launched in 2022 by Applied Nutrition, one of the fastest growing sports nutrition, health & wellness brands in Europe, founded in 2014 and headquartered in Liverpool, UK.

Since then, AN has secured a national listing on Walmart alongside several other major retailers across the United States.

Heidebreicht is a former professional athlete who has held leadership positions at some of the nation's largest sports nutrition brands, including GNC, Nutravolt (maker of C4 and Xtend) and KAGED, where he served as Chief Commercial Officer I was in charge of He has a background in corporate finance, business economics, omnichannel and multichannel marketing.

“I am excited to join the AN team leading our North American operations as we expand our digital capabilities and grow brand awareness across the ABE, Body Fuel and AN sub-brands,” said Heidebreicht. . “Our mission here is to create an atmosphere and environment where everyone can succeed.”

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