To promote women's empowerment, Turkish e-commerce giant Hepsibrada supports female entrepreneurs and offers a wide range of opportunities from advertising to marketing.
“Our commitment to women's economic empowerment is not just a local initiative, but a global mission,” said Nirhan Onar Gökçetekin, CEO of Hepsibrada. He emphasized the company's participation as a representative of Turkiye.
Hepsibrada, Turkish flag adorns Times Square billboard
Gökçetekin's remarks were made during an important meeting with Minister of Family and Social Welfare Mahinur Ozdemir Goktas at the Turkish House in New York City. The conference was held as part of the 68th session of the United Nations Commission on the Status of Women (CSW68), which is being held from March 11 to March 22.
Gökçetekin highlighted Hepsibrada's efforts to encourage women entrepreneurs and detailed the company's efforts to uplift women after the devastating earthquake that hit 11 Turkiye provinces in February 2023.
This support received recognition from the Nasdaq Stock Exchange, which featured Hepsibrada on a digital billboard in Times Square with a visual of the Turkish flag.
Gökçetekin spoke about the importance of Hepsibrada's involvement in the CSW conference, highlighting the company's role as a pioneer in promoting women's economic development and highlighting its cooperation with the United Nations and the Turkiye Association of Women Entrepreneurs (KAGIDER). .
“We are the largest company on the Nasdaq Technology Exchange, founded and run by women,” Gökçetekin proudly declares, highlighting Hepsibrada’s vital role in promoting gender equality and women’s empowerment. did.
Hepsibrada aims to empower 120,000 women by 2030
Gökçetekin provided insight into the company's efforts and highlighted Hepsibrada's Entrepreneurship Program, which was launched in 2017 with the aim of developing women entrepreneurs and promoting economic growth. Currently, nearly 50,000 entrepreneurs have benefited from the program, and Hepsibrada aims to expand this number to 120,000 by 2030.
Gökçetekin also outlined Hepsibrada's on-the-ground efforts in the earthquake-affected areas, including the establishment of specialized centers to train and empower women entrepreneurs. The company's ambitious goal is to empower 5,000 women entrepreneurs in earthquake-hit areas and 120,000 women across the country.
Hepsibrada, UN Women and KAGIDER empower women entrepreneurs
Hepsibrada, in collaboration with UN Women and KAGIDER, has launched a project featuring carefully selected gift boxes containing products made by local women's cooperatives.
“We've created a wonderful gift that can be passed down from woman to woman,” the CEO said.
These boxes contain a variety of items such as raw tahini, pomegranate syrup, silk shawls, and dried fruits, and serve as a testament to Hepsibrada's commitment to supporting women artisans and entrepreneurs.
“We invite all women with an entrepreneurial spirit to join the Hepsibrada platform,” said Gökçetekin, highlighting the company's unwavering support in providing resources and assistance in various aspects of business development. .
Through initiatives such as the “My Business Partner” program and the Body Specialization Center, Hepsibrada aims to create an inclusive ecosystem where women can grow and contribute to the economic prosperity of Turkiye.
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