Business Wire India
Bangalore (Karnataka) [India], March 8: Celebrating International Women's Day, QNET's lead entrepreneur, V Partner Kavita Sugandh, boldly highlights the impact of women's victories, reshaping and dominating the direct selling industry. There is. Kavita leads a team of over 200,000 members and invests in their growth and learning, whether they are men or women.
Political satire, like the recent Oscar-nominated film, ends with the memorable line, “If you want me to say something, send me a man.” If you want something done, send a woman. Whatever the perspective or science behind it, there is a profound truth that when women are empowered, entire communities and future generations are also empowered. Let's take history as an example. Whether it's voting rights, gender equality, or even governing our nation, women make a difference. In the 21st century, this empowerment takes the form of entrepreneurial leadership in the direct selling industry.
The global direct selling industry is experiencing significant growth and India has emerged as one of the fastest growing markets. In 2022, her retail sales amounted to US$3.23 billion (approximately Rs. 26,852 billion), ranking her 11th among the world's top direct-to-consumer markets. Women make up the majority of direct sellers in India, making up 60-70% of the workforce. In QNET (India region) alone, women account for 35% of its resellers out of a total of 600,000 active members. It is noteworthy that the women come from rural, semi-urban, and urban areas where traditional employment opportunities may be limited. They contribute to household incomes and make a name for themselves as notable leaders in the industry.
each empowers many
The story of QNET entrepreneur Sharfan Shaikh is a shining example of what happens when women break away from convention and forge their own path. Sharfan was a small town girl with big dreams of giving her parents a life of luxury and comfort. Although she was soft-spoken and shy regarding her English speaking skills, the dynamics of her direct selling industry required her to step out of her comfort zone to succeed. Sharfan followed his instincts and set out to start a direct sales business. Now, almost 15 years later, Sharfan supports her family as a member of a successful multi-million dollar business, as a widely renowned partner (classified as QNET's leading entrepreneur). I am. She believes in paying it forward and creating self-employment opportunities for more women.
Associate V Partner Shipra attributes her achievements to the guidance of Sharhun Shaikh. His essential guidance exposed us to the wide range of opportunities available in direct sales and shaped our path to success. Shipra admits that Shahfan revealed the possibility of selling directly to her. Hailing from a small town in Uttar Pradesh, Shipra ran a boutique for seven years before joining the famous fashion brand. After relocating her city, she finally discovered her true calling in direct sales. She believes that she is now like coal that has been turned into diamonds under high pressure. It's not hard to imagine why. Shipra's direct sales journey earned her the second-highest ranking Diamond Star honor in her workplace. She leads thousands of women and similar men in India, England, Nepal and Thailand to find some of their success. Her vision is to build a network of female direct selling entrepreneurs around the world. Women like Shipra are increasingly embracing leadership and economic empowerment for themselves and the ecosystems they interact with.
Build the right foundation
I strongly believe that the personal drive of resilience, determination, and courage ensures success, but that such spirit and strength require the right foundational learning to flourish. This will help women realize their full potential and rise to positions of power faster.
People are at the heart of any business. In direct selling, people are even more important. We need to invest in growing the skills and capabilities of women direct sellers. For example, training initiatives that provide guidance on business start-up, project management, building resilient teams, change management, and leadership development are key. It's this kind of training that has allowed entrepreneurs like Cipla to maintain incredible growth during the pandemic. The direct selling industry will always remain relevant. The company will continue to thrive because of its ability to serve human needs with niche products. And women will continue to be the driving force that keeps the wheels of the global economy turning, taking advantage of the opportunities and learning tools available to them.
create a path where there was none
Entrepreneurial stories like these are creating a ripple effect of success and growth through empowerment in the direct selling industry. QNET entrepreneurs are on the front lines around the world, embodying resilience and determination. They are pioneering new ways to move the world forward in the dynamic realm of direct selling, empowering more women and men too.
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First published: March 8, 2024 | 11am IST
