Meta plans to release an AI chatbot with a human-like personality, which is aimed at boosting user retention efforts.
Insiders familiar with the matter said prototypes of these advanced chatbots are in development, and the final product will be able to engage in human-level discussions with users. The various chatbots exhibit different personalities and are expected to be rolled out as early as next month.
These chatbots, called “personas” by Meta staff, take the form of different characters, each embodying a different persona. For example, Meta is considering developing a chatbot that mimics the speaking style of former U.S. President Abraham Lincoln, or one that would offer travel advice in the laid-back language of a surfer, according to insiders. That's what it means.
While the primary purpose of these chatbots is to provide personalized recommendations and improved search capabilities, they are also positioned as a source of entertainment for users. Chatbots are expected to engage users in playful and interactive conversations, which can increase user engagement and retention.
However, the use of such advanced AI capabilities raises concerns about the potential for statements to be made that violate the rules or are inaccurate. In response, sources said Meta may implement automated checks on the chatbot's output to ensure accuracy and compliance with the platform's rules.
This strategic development comes at a time when Meta is redoubling its user retention efforts.
During the company's Q2 2023 earnings conference call on July 26, CEO Mark Zuckerberg expressed his enthusiasm for the company's latest product, Threads, which aims to compete with X (formerly Twitter). emphasized the reaction.
Zuckerberg expressed satisfaction with the growing number of users returning to Threads each day and confirmed that Meta's main focus is on user retention for the platform.
Meta's chatbot business has raised concerns about data privacy and security. The company will have access to a trove of user data that has already led to legal problems for AI companies such as OpenAI.
It remains to be seen whether these chatbots will revolutionize the user experience and improve Meta's flagging user retention rates, or just bring new challenges to data privacy. For now, users and experts alike will be keeping a close eye on Meta's next move.
(Photo credit: Edge2Edge Media on Unsplash)
See also: Meta announces Llama 2 open source LLM
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