Laramie, Wyoming – Learfield, University of Wyoming athletics multimedia rights holder, announced Robert DeSoto as the new general manager of Wyoming Sports Properties, a Laramie-based team.
DeSoto brings extensive industry experience to the Wyoming Sports Properties team, most recently serving as Business Development Manager for Bulldog Sports Properties in Learfield, Fresno State University. Prior to joining Learfield, DeSoto held positions at ServiceMaster by Benevento as a business development and marketing representative and at Ewing Irrigation as an account representative. DeSoto earned a bachelor's degree in business administration from Fresno State University and a master's degree in sports management from Murray State University.
Mr. DeSoto will serve as the primary rear-field contact for the university's comprehensive athletics multimedia rights agreements and corporate partner platform. He will work closely with Director of Athletics Tom Berman and the entire Department of Athletics on all aspects of rights matters.
“Robert's appointment as our new general manager marks an exciting chapter for Wyoming Sports Properties,” said Berman. “His extensive experience, honed through his work at Learfield and beyond, gives him the expertise to expand the Wyoming brand and ensure our partnership with Learfield continues to thrive.” With Robert at the helm, we look forward to an innovative approach that will raise the profile of Wyoming Athletics and create a memorable experience for our fans.”
“Given Robert's extensive industry expertise, leadership, and proficiency in relationship building and revenue generation, we believe he will strengthen community bonds, effectively connect brands and Cowboy fans, and take Wyoming Athletics to new heights.” We believe that we will play a vital role in boosting this momentum,” said Vice President Learfield. Multimedia Rights, Jeff Bolitho.
About rear field
Learfield is a leading media, data and technology services company in intercollegiate athletics. The company unlocks the value of sports for brands and fans through its omnichannel platform with innovative content and commerce solutions. Learfield's services include licensing and multimedia sponsorship management. Publishing, audio, digital and social media. Data analysis. Expertise in ticketing, ticket sales, and specialized benefits. Branding. Campus-wide business and sponsorship development. and venue technology systems. Since 2008, we have been the title sponsor of the highly acclaimed Learfield Directors' Cup and support sports departments across all sectors.
