- Amazon has 1,363 e-commerce facilities in the United States and more than 1.5 million employees worldwide.
- Eight out of 10 US shoppers are Amazon customers, placing an average of 72 orders per year.
- Amazon's average customer is a white Gen-X woman who earns about $60,000 a year and spends $2,662.
Amazon sells things online. Maybe you've heard of it.
The e-commerce giant is the world's second-largest retailer after Walmart, with net merchandise sales of nearly $255.9 billion in 2023.
Founded in Seattle in 1994, the e-commerce giant currently employs more than 1.5 million people worldwide.
Amazon has an estimated 1,363 distribution centers, fulfillment centers and other facilities in the United States and an additional 1,176 in other countries around the world, according to supply chain consulting firm MWPVL.
Meanwhile, eight in 10 U.S. shoppers have purchased something on Amazon in the past year, according to data from consumer analytics firm Numerator.
Additionally, although Amazon reached a lower percentage of U.S. shoppers than Walmart's 95%, almost all of Amazon's customers shopped more than once.
Molecule found that the typical Amazon shopper is a white, Gen-X woman with an annual income of about $60,000.
Baby boomers are slightly more likely than Gen is slightly more common. Baby boomers and Gen X shoppers are also growing fans of Tem, Amazon's Chinese-owned challenger.
The typical customer makes a relatively large number of transactions, with 72 orders for an average of about $37 on a yearly spend of $2,662. This means approximately 1-2 orders per week.
About one-fifth of the typical Amazon shopper's consumer spending is done online, which is higher than the national average. Amazon customers are more likely to compare prices on Amazon even when shopping elsewhere.
A previous Numerator report found that shoppers' favorite product categories on Amazon are mobile phone accessories, cases, and chargers, as well as medical supplies and small kitchen appliances. They tend to buy Amazon's own brands, and their favorite big name brands are Disney, Hanes, Kraft, and Apple.
