The 28th Ghana International Trade Fair with the theme “E-Commerce, Small and Medium Enterprises Growth Key to Development” has officially opened in Accra, marking a major step forward in integrating digital marketing and e-commerce platforms into Ghana’s economic framework. Ta. . Held from March 1 to 7, 2024 at Westhills Mall, the event brought together over 50 vendors from Ghana and Nigeria to demonstrate the potential of sustainable marketing platforms for businesses in the modern economy. Ta.
E-commerce: a catalyst for growth
Central to the trade fair's agenda is the promotion of e-commerce as a vital tool for the development of small and medium-sized enterprises. Dr. Agnes Adu, CEO of Ghana Trade Fair Company Limited, said online business platforms have had a huge impact on sustaining and growing businesses, especially during the pandemic. emphasized. The fair aims to consolidate this trend by introducing 'Ghana Unlimited', a permanent application and website dedicated to promoting Made in Ghana products and supporting small businesses.
Partnerships and support for local products
Notable participants at the fair include Ghana Cocobod, Nigeria Export Promotion Council, and Zenith Bank, each displaying their products and reinforcing the fair's focus on local products and supporting small and medium-sized enterprises. Masu. This commitment is further strengthened by recent partnerships, such as the collaboration between MTN and MasterCard, to deepen adoption of Mobile His Money and promote secure mobile payments across Africa. These partnerships are critical in building a robust ecosystem for e-commerce within and outside Ghana.
Future prospects and economic effects
With the launch of 'Ghana Unlimited' scheduled for June, the Ghana International Trade Fair is poised to make a lasting impact on Ghana's economy by providing small and medium-sized enterprises with the tools they need to thrive in the digital age. is made of. The focus on digital marketing trends and e-commerce platforms is aimed at not only promoting the growth of small and medium-sized enterprises, but also contributing significantly to the development of the Ghanaian economy as a whole. As the fair continues, it serves as a reminder of the dynamic potential of e-commerce to foster economic growth and development.
