Cyber Monday is an international e-commerce sales event held on the Monday after Thanksgiving that encourages small business owners to increase sales by displaying their products and attracting customers with holiday discounts and promotions. It offers a great opportunity. The consumer-centric holiday, established by the National Retail Federation in 2005 with a campaign to promote online shopping, continues to grow each year, with global Cyber Monday online sales reaching $46.2 billion in 2022.
Here are seven ways you can market your e-commerce shop for Cyber Monday.
[Read more: A Guide to Adding E-Commerce to Your Brick-and-Mortar Business]
Launch a holiday-specific landing page
By creating a holiday-specific landing page specifically for your Cyber Monday sale, your customers can browse the products and services on sale in one place. Creating holiday-specific landing pages will focus consumers' attention, make it easier for them to browse your products, reduce cart abandonment, and increase revenue.
Your landing page should list relevant information such as the sale period and parameters, and feature only the products that are on sale. Displaying products that are not part of the sale, even if they are related or best-selling, can confuse and mislead customers.
Extension of discount
By extending discounts beyond Cyber Monday, businesses can serve customers who forgot about or didn't have the budget for deals during the holiday sales period. By not limiting sales to a 24-hour event, he is able to capitalize on the buzz of the holiday season and consumers' desire to shop through extended promotions to propel his business ahead of his competitors. Masu.
Additionally, if you're a B2B e-commerce company, extending your Cyber Monday sale into normal business hours after the holiday will ensure that your customers are back in the office and looking to make purchases.
Add a countdown timer to your website
Create excitement and build anticipation among your customer base by installing a countdown timer on your website. Ideally, it should be placed in a prominent location such as a website banner or homepage. Showing your customers how much time is left until the Cyber Monday sale starts emphasizes the scale of your event and captures their attention. Be sure to hyperlink your timer to a dedicated Cyber Monday landing page so your customers can learn more about the sale and what it's all about.
You can also use a second countdown to indicate how much time is left in the sale. This puts more pressure on consumers to buy and can result in more sales being closed.
By listing your business on popular shopping sites, you can highlight your products and services to relevant audiences.
Bundle your products or services
Increase your conversion rate by offering bundles and let your customers buy a variety of products. Bundling products and services at a discount will encourage consumers to buy. That's because savvy shoppers are always looking for deals, especially during the Cyber Monday event, and tend to value bundles over buying each item individually.
Bundling is also an effective way to upsell products and services to customers who would not normally buy from them, as they allow consumers to be exposed to new products and try goods and services not previously available on the market.
Partner with influencers
By building partnerships with influencers, you can increase brand awareness and smartly and creatively market your products to relevant audiences. Influencers can convince hungry customers to buy your product by sharing social media reviews, blog posts, on-camera demonstrations, unboxings, and offering exclusive promotional discounts. We have a huge audience. However, this tactic only works if your business partners with relevant influencers who have a stake in your industry or market and share similar values to your company.
[Read more: Marketing Your E-Commerce Business in the Digital Age]
offer free shipping
Stand out among your competitors by offering some form of free shipping to your customers on Cyber Monday. By incentivizing customers through free shipping options, whether it's free shipping on every purchase or free shipping on purchases over a certain amount, consumers can choose to buy from a major retailer or buy locally. Supporting businesses can make a difference.
If your company already offers free shipping above the purchase price, consider participating by temporarily lowering that amount or removing the threshold entirely.
Make sure your business is listed on shopping sites
Make your products and services stand out to relevant audiences by listing your business on popular shopping sites, from coupon websites like Groupon, Rakuten, and RetailMeNot to price comparison websites like Google Shopping. I can. Not only do these websites help promote your products, but businesses can also partner with these businesses and send promotions to get featured, increasing awareness and promoting your products to consumers. You can be sure to advertise to the right audience.
[Read more: How to Decide if Your E-Commerce Business Should Open a Physical Location]
CO— aims to provide inspiration from leading and respected experts. However, before making any business decisions, you should consult a professional who can advise you based on your personal circumstances.
CO – is committed to helping small businesses start, operate and grow. Learn more about the benefits of small business membership with the U.S. Chamber of Commerce.
issued
