our platform
radio/audio
This is a classic way for companies to support JPR. On-air announcements let you know that your business or organization is a sponsor of his JPR show on radio channels and audio streams. With just a few minutes per hour of his sponsored message and a very loyal audience, public radio provides a powerful platform for brands. Benefits of the underwriting program at JPR include:
- Stand out & be heard: Sponsor announcements are broadcast only a few times an hour, so your message doesn't get lost in a cluttered commercial environment, and it stands out and gets heard.
- Target your audience: JPR's three unique program services and flexible scheduling make audio ideal for most types of businesses and services targeting specific audiences or demographic groups that are likely to resonate with your product or message. Create the environment.
- Build trust: By creating a message that aligns with the non-commercial nature of JPR's services, your company can simply explain your products and services while building positive relationships with listeners as supporters of JPR. For sponsors, this strengthens their brand image and reputation and increases brand loyalty.
JPR's Jefferson Journal is a 48-page magazine Approximately 10,000 copies will be published and will be mailed directly to local JPR supporters. This bimonthly magazine, which can also be found in coffee shops and coffee tables, features reports from his JPR News staff and other independent content creators in Northern California and the Pacific Northwest. Topics include the environment, energy, health, economics, technology, social issues, government, and more. The benefits of traditional display advertising at The Jefferson Journal include:
- Maximize your messaging: Complement your on-air underwriting message with a Jefferson Journal ad that includes information about pricing and promotions.
- Broaden your audience: Reach engaged niche audiences who respond to messages from companies and organizations that support JPR/NPR.
- Visualize your brand: A physical presence where readers can directly interact with the visuals that represent your message and business.
Digital
JPR's digital space is an effective way to drive users directly to your website with creative that reflects your brand and mission. Powerful reporting and targeting capabilities extend your impressions and generate tangible results. The advantages are:
- All digital platforms: Impressions are delivered across all desktop and mobile platforms.
- Clean messaging: ijpr.org users love our display sponsors because there are no pop-ups or annoying ad formats.
- Drive traffic: Increase online searches for your brand and drive traffic to your website.
- Multifaceted approach: Running campaigns that combine digital and radio exposure can increase engagement with listeners.
