Athletes Unlimited (AU), a network of women's professional sports leagues, has partnered with sports technology company Scoreplay to revamp its digital content infrastructure.
contract:
- Collaboration to grow AU's digital presence, increasing access to content to key stakeholders including fans, athletes and partners
- AU streamlines content management processes and ensures more efficient and effective distribution of digital assets using ScorePlay's platform.
context:
With this agreement, AU joins soccer's Swiss Super League, Major League Pickleball (MLP) and rugby league's Super League as the first women's sports leagues to utilize Scoreplay technology.
Also This marks a major shift in the AU's digital infrastructure, moving from the use of multiple applications to a single unified platform.
comment:
“We are excited to partner with ScorePlay,” he said. Jenny Jeffries, AU Vice President of Social and Content. “Their technology not only streamlines our digital content management, but also aligns perfectly with our vision of innovation and excellence in women's sports.
“This partnership is more than just a technology upgrade. It is a testament to our league as well as our determination to provide the best possible platform to showcase the stories of our athletes on and off the field and court. This is a statement.”
Next up:
The new AU professional basketball season begins on the 29th with Team Hull vs. Team Gray.th Fair Park Coliseum in Dallas in February.
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